Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
FASHION
Responsable(s)
ME.CABON
Intervenant(s)
Marie-Eve CABON
Présentation
Prérequis
Have a minimum knowledge about the fashion designers from the 20th century, at least in France and in Italy
Objectifs
At the end of the course, the student should be able to:
Demonstrate an international mindset
Predict how business and economic cycles could affect organizational strategy
Demonstrate an expertise on key concepts, techniques and trends in their professional field
Demonstrate an international mindset
Predict how business and economic cycles could affect organizational strategy
Demonstrate an expertise on key concepts, techniques and trends in their professional field
Présentation
1st class : an overview of the fashion market and its evolution since the 20th century: from a cottage industry to a huge one
2nd class: The distribution of fashion – offline and online
3rd class: the business of fashion
4th class: the challenges for the fashion - the future of fashion
5th class: Group Presentations
2nd class: The distribution of fashion – offline and online
3rd class: the business of fashion
4th class: the challenges for the fashion - the future of fashion
5th class: Group Presentations
Modalités
Modalités d'enseignement
Group presentation - A list of selected fashion brands will be submitted to the students. They will have to choose one. They will have to analyse an issue related to the brand strategy of the chosen one
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 13,00 | ||
| Recherche | 10,00 | ||
| Travail personnel | |||
| Charge de travail personnel indicative | 5,00 | ||
| Group Project | 6,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
Group presentation; analysis of the distribution strategy from a fashion brand
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Projet Collectif | 0,15 | 0 | 80,00 |
| Contrôle continu | |||
| Participation | 16,00 | 0 | 20,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
Bastien and J.N. Kpaferer (2009), The Luxury stragegy: Break the Rules of Marketing to build Luury Brands, Kogan Page Ltd -
M. Tungate (2005), Fashion Brands: Branding Style from Armani to Zara, Kogan Page Ltd -
E.L. Cline (2012), Overdressed: The Shockingly High Cost of Cheap Fashion, Penguin -
N. Fiske and M.J. Silverstein (April 2003), Luxury for the Masses, Harvard Business Review -
M. Tungate (2005), Fashion Brands: Branding Style from Armani to Zara, Kogan Page Ltd -
E.L. Cline (2012), Overdressed: The Shockingly High Cost of Cheap Fashion, Penguin -
N. Fiske and M.J. Silverstein (April 2003), Luxury for the Masses, Harvard Business Review -
Ressources Internet