Établissement
Langue d'enseignement
English
Matières
INTERNATIONAL BUSINESS
Ce cours apparaît dans les formation(s) suivante(s)
Diplôme IÉSEG (Bac +5) Programme Grande École
- Crédits ECTS:
Responsable(s)
H.EL ASRAOUI
Intervenant(s)
Josse ROUSSEL
Présentation
Prérequis
Undergraduate course in economics and strategy
Objectifs
At the end of the course, the student should be able to :
understand how clusters (Silicon Valley, etc.) are impacting industries, business strategies and government policies. The emphasis will be put on key concepts such as industry analysis, resources and competences analysis, clusters and their main characteristics. Students will understand the building blocks leading to successful industrial clusters such as the Silicon Valley, Hollywood, the City in London.
understand how clusters (Silicon Valley, etc.) are impacting industries, business strategies and government policies. The emphasis will be put on key concepts such as industry analysis, resources and competences analysis, clusters and their main characteristics. Students will understand the building blocks leading to successful industrial clusters such as the Silicon Valley, Hollywood, the City in London.
Présentation
1 – Class session 1
The concept of strategy
Goals, values and performance
Further topics in industry analysis
Does industry matter
2 – Class session 2
Clusters: definitions
Clusters: main characteristics
3 – Class session 3
Clusters: life cycle
How to account for the decline of some clusters?
4 – Class session 4
Clusters and industrial policy
Can government help create a cluster?
5 – Class session 5
Innovation clusters
Innovation clusters life cycle
6- Class session 6
Projects due / presentation of projects
The concept of strategy
Goals, values and performance
Further topics in industry analysis
Does industry matter
2 – Class session 2
Clusters: definitions
Clusters: main characteristics
3 – Class session 3
Clusters: life cycle
How to account for the decline of some clusters?
4 – Class session 4
Clusters and industrial policy
Can government help create a cluster?
5 – Class session 5
Innovation clusters
Innovation clusters life cycle
6- Class session 6
Projects due / presentation of projects
Modalités
Organisation
Type | Amount of time | Comment | |
---|---|---|---|
Présentiel | |||
Cours interactif | 16,00 | ||
Autoformation | |||
Recherche | 10,00 | ||
Travail personnel | |||
Group Project | 10,00 | ||
Overall student workload | 36,00 |
Évaluation
The assessment will be based on a 8 pages long paper to be delivered at the end of the semester
Ressources
Bibliographie
Fundamentals of Strategy, Michael H. Moffett; Gerry Johnson, Kevan Scholes and Richard Whittington, Pearson International Edition, second edition or previous -