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Establishment
Language of instruction
English
Teaching content
INTERNATIONAL BUSINESS
This course occurs in the following program(s)
IESEG Degree - Programme Grande École
- Crédits ECTS:
Training officer(s)
H.EL ASRAOUI
Stakeholder(s)
Josse ROUSSEL
Présentation
Prerequisite
Undergraduate course in economics and strategy
Goal
At the end of the course, the student should be able to :
understand how clusters (Silicon Valley, etc.) are impacting industries, business strategies and government policies. The emphasis will be put on key concepts such as industry analysis, resources and competences analysis, clusters and their main characteristics. Students will understand the building blocks leading to successful industrial clusters such as the Silicon Valley, Hollywood, the City in London.
understand how clusters (Silicon Valley, etc.) are impacting industries, business strategies and government policies. The emphasis will be put on key concepts such as industry analysis, resources and competences analysis, clusters and their main characteristics. Students will understand the building blocks leading to successful industrial clusters such as the Silicon Valley, Hollywood, the City in London.
Presentation
1 – Class session 1
The concept of strategy
Goals, values and performance
Further topics in industry analysis
Does industry matter
2 – Class session 2
Clusters: definitions
Clusters: main characteristics
3 – Class session 3
Clusters: life cycle
How to account for the decline of some clusters?
4 – Class session 4
Clusters and industrial policy
Can government help create a cluster?
5 – Class session 5
Innovation clusters
Innovation clusters life cycle
6- Class session 6
Projects due / presentation of projects
The concept of strategy
Goals, values and performance
Further topics in industry analysis
Does industry matter
2 – Class session 2
Clusters: definitions
Clusters: main characteristics
3 – Class session 3
Clusters: life cycle
How to account for the decline of some clusters?
4 – Class session 4
Clusters and industrial policy
Can government help create a cluster?
5 – Class session 5
Innovation clusters
Innovation clusters life cycle
6- Class session 6
Projects due / presentation of projects
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Recherche | 10,00 | ||
| Travail personnel | |||
| Group Project | 10,00 | ||
| Overall student workload | 36,00 | ||
Evaluation
The assessment will be based on a 8 pages long paper to be delivered at the end of the semester
Ressources
Bibliography
Fundamentals of Strategy, Michael H. Moffett; Gerry Johnson, Kevan Scholes and Richard Whittington, Pearson International Edition, second edition or previous -