Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
UE11
Responsable(s)
C.Melchior
Intervenant(s)
C.Melchior
Présentation
Prérequis
Marketing course of the 1st semester
Objectifs
- Having read the theorical inputs of the Marketing course of the 1st semester
- Mastering the marketing strategy steps for an operational implementation (mix marketing), in the context of development and the launching of a new product
- Mastering the marketing strategy steps for an operational implementation (mix marketing), in the context of development and the launching of a new product
Présentation
- review of key points
- teamwork
- intermediar validations
- coaching
- teamwork
- intermediar validations
- coaching
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Travaux dirigés | 15,00 | ||
| Travail personnel | |||
| Travail personnel indicatif | 30,00 | ||
| Overall student workload | 45,00 | ||
Évaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Soutenance par groupe | 0,00 | 1 | 40,00 |
| Etude de cas | 0,00 | 3 | 60,00 |
| TOTAL | 100,00 | ||