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Our Degree Programs
Establishment
Language of instruction
English
Teaching content
UE11
Training officer(s)
C.Melchior
Stakeholder(s)
C.Melchior
Présentation
Prerequisite
Marketing course of the 1st semester
Goal
- Having read the theorical inputs of the Marketing course of the 1st semester
- Mastering the marketing strategy steps for an operational implementation (mix marketing), in the context of development and the launching of a new product
- Mastering the marketing strategy steps for an operational implementation (mix marketing), in the context of development and the launching of a new product
Presentation
- review of key points
- teamwork
- intermediar validations
- coaching
- teamwork
- intermediar validations
- coaching
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Travaux dirigés | 15,00 | ||
| Travail personnel | |||
| Travail personnel indicatif | 30,00 | ||
| Overall student workload | 45,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Soutenance par groupe | 0,00 | 1 | 40,00 |
| Etude de cas | 0,00 | 3 | 60,00 |
| TOTAL | 100,00 | ||