Actualités et agenda
Nos formations
Présentation
A good level in English.
This course provides an in-depth exploration of ethics and corporate social responsibility (CSR) in the context of digital marketing and commerce. Students will examine the ethical challenges and considerations associated with digital marketing practices and the role of businesses in promoting social and environmental sustainability. Through case studies, discussions, and practical exercises, students will develop a comprehensive understanding of the ethical dimensions of digital marketing and commerce and learn how businesses can integrate CSR into their digital strategies.
Course objectives:
- Understand the ethical implications of digital marketing and commerce.
- Explore the concept of corporate social responsibility and its application in the digital realm.
- Analyze the ethical challenges and dilemmas faced by businesses in digital marketing practices.
- Evaluate the impact of digital technologies on consumer privacy, data protection, and security.
- Examine the role of digital platforms in promoting social and environmental sustainability.
- Develop strategies for integrating ethics and CSR into digital marketing and commerce.
- Critically assess the ethical implications of emerging digital marketing trends and technologies.
- Apply ethical frameworks to make informed decisions in digital marketing and commerce.
Module 1: Introduction to Ethics and CSR in Digital Marketing and e-Commerce
Module 2: Ethical Dimensions of Digital Marketing Practices
Module 3: Corporate Social Responsibility in Digital Marketing
Module 4: Digital Inclusion and Accessibility
Module 5: Environmental Sustainability in Digital Marketing
Module 6: Responsible Social Media Engagement
Module 7: Influencer Marketing and Authenticity
Module 8: Digital Marketing and Social Causes
Module 9: Integrating Ethics & CSR into Digital Marketing Strategies
Module 10: Ethical decision-making models and frameworks
Module 11: Measurement and Evaluation of CSR in Digital Marketing
Module 12: Ethical Challenges in Emerging Digital Marketing Trends
Modalités
Students are encouraged to become familiar with Business Ethics through their own reading and research. They will fully prepare in advance for the classes, thereby maximising classroom time. Active learning of the themes studied is expected. Common features of the classes will include:
- Reading of prescribed articles
- Discussions/debates
- Short presentations/topic moderation
- Review of case studies
- Research on internet to further knowledge of the topics
EVALUATION
- Continuous assessment (65%)
- Final exam (35%)
Ressources
1. Borden, N. H., & Abernathy, W. J. (2020). Advertising and social responsibility: A qualitative study exploring corporate social responsibility (CSR) in digital marketing. Journal of Business Research, 119, 27-37., 2. Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), 85-105., 3. Deighton, J., & Kornfeld, L. (2009). Interactivity's unanticipated consequences for marketers and marketing. Journal of Interactive Marketing, 23(1), 4-10., 4. Lee, M., & Youn, S. (2009). Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgment. International Journal of Advertising, 28(3), 473-499., 5. Loechner, J. (2019). How ethics impacts brand marketing in the digital age. Journal of Brand Strategy, 8(1), 63-70., 6. Möller, K., & Laczniak, G. R. (2019). Ethics in digital marketing. Journal of Public Policy & Marketing, 38(2), 121-123., 7. Patten, D. M. (2002). The relation between environmental performance and environmental disclosure: A research note. Accounting, Organizations and Society, 27(8), 763-773., 8. Porter, M. E., & Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92., 9. Schlegelmilch, B. B. (2016). Digital marketing ethics: An analysis of potential challenges and policy implications. Journal of Public Policy & Marketing, 35(2), 261-269., 10. Singh, J., & Das, S. (2020). Ethics and social responsibility in digital marketing: The Indian scenario. IIMB Management Review, 32(2), 175-188., 11. Strauss, J., & Frost, R. (2016). E-marketing ethics. In E-Marketing in Developed and Developing Countries (pp. 317-333). Springer., 12. Tadajewski, M., & Cluley, R. (2017). Digital marketing and the challenge of new technology. In Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (pp. 36-60). IGI Global., 13. Werder, K. P., & Pyle, E. S. (2008). A conceptual model for ethical decision making in marketing. Journal of Macromarketing, 28(4), 339-354., 14. Wirtz, B. W., & Lwin, M. O. (2009). The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour in social commerce. International Journal of Electronic Commerce, 13(3), 127-155., 15. Yoon, D., & Kim, H. (2021). Ethical issues in influencer marketing: The role of disclosure and consumer skepticism. Journal of Advertising, 50(2), 242-255.