Ethics

Code Cours
2324-EDN-HRHPM-EN-5001
Establishment
Language of instruction
French, English
This course occurs in the following program(s)
Training officer(s)
Paul Devos
Period

Présentation

Modalités

Forms of instruction

Students are encouraged to become familiar with Business Ethics through their own reading and research. They will fully prepare in advance for the classes, thereby maximising classroom time. Active learning of the themes studied is expected. Common features of the classes will include:

  • Reading of prescribed articles
  • Discussions/debates
  • Short presentations/topic moderation
  • Review of case studies
  • Research on internet to further knowledge of the topics


EVALUATION

  • Continuous assessment (65%)
  • Final exam (35%)
Evaluation

Ressources

Bibliography

1. Borden, N. H., & Abernathy, W. J. (2020). Advertising and social responsibility: A qualitative study exploring corporate social responsibility (CSR) in digital marketing. Journal of Business Research, 119, 27-37., 2. Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), 85-105., 3. Deighton, J., & Kornfeld, L. (2009). Interactivity's unanticipated consequences for marketers and marketing. Journal of Interactive Marketing, 23(1), 4-10., 4. Lee, M., & Youn, S. (2009). Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgment. International Journal of Advertising, 28(3), 473-499., 5. Loechner, J. (2019). How ethics impacts brand marketing in the digital age. Journal of Brand Strategy, 8(1), 63-70., 6. Möller, K., & Laczniak, G. R. (2019). Ethics in digital marketing. Journal of Public Policy & Marketing, 38(2), 121-123., 7. Patten, D. M. (2002). The relation between environmental performance and environmental disclosure: A research note. Accounting, Organizations and Society, 27(8), 763-773., 8. Porter, M. E., & Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92., 9. Schlegelmilch, B. B. (2016). Digital marketing ethics: An analysis of potential challenges and policy implications. Journal of Public Policy & Marketing, 35(2), 261-269., 10. Singh, J., & Das, S. (2020). Ethics and social responsibility in digital marketing: The Indian scenario. IIMB Management Review, 32(2), 175-188., 11. Strauss, J., & Frost, R. (2016). E-marketing ethics. In E-Marketing in Developed and Developing Countries (pp. 317-333). Springer., 12. Tadajewski, M., & Cluley, R. (2017). Digital marketing and the challenge of new technology. In Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (pp. 36-60). IGI Global., 13. Werder, K. P., & Pyle, E. S. (2008). A conceptual model for ethical decision making in marketing. Journal of Macromarketing, 28(4), 339-354., 14. Wirtz, B. W., & Lwin, M. O. (2009). The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour in social commerce. International Journal of Electronic Commerce, 13(3), 127-155., 15. Yoon, D., & Kim, H. (2021). Ethical issues in influencer marketing: The role of disclosure and consumer skepticism. Journal of Advertising, 50(2), 242-255.