Virtual and Augmented Reality | Université Catholique de Lille

Établissement

ECOLE DU NUMERIQUE

Langue d'enseignement

Français, Anglais

Ce cours apparaît dans les formation(s) suivante(s)

Master UX & Marketing Digital - Crédits ECTS:

Responsable(s)

Joseph JABBOUR

Période

Présentation
Modalités
Ressources

Présentation

Prérequis

Basic programming concepts

Objectifs

This course provides an introduction to the concepts and applications of virtual and augmented reality in the field of marketing. Students will explore the potential of these emerging technologies and their impact on consumer behavior, brand engagement, and marketing strategies. Through a combination of theoretical discussions, case studies, and hands-on projects, students will gain a comprehensive understanding of virtual and augmented reality technologies and their practical applications in marketing campaigns.

Présentation

Module 1: Introduction to Virtual and Augmented Reality
Module 2: Virtual and Augmented Reality in Marketing
Module 3: Virtual and Augmented Reality and Consumer Behavior
Module 4: Case Studies in Virtual and Augmented Reality Marketing
Module 5: Creating Virtual and Augmented Reality Experiences
Module 6: Ethical and Legal Considerations in VR and AR Marketing
Module 7: Team Project: VR Application Development

Modalités

Modalités d'enseignement

Direct Instruction
Flipped Classroom
Projects

Évaluation

Contrôle continu : coeff. 1

Ressources

Bibliographie

Mitrovic, Ksenija & Novakovic, Nebojsa & Spajic, Jelena & Cosic, Ilija. (2021). Augmented Reality in Marketing – State of Art. 10.2507/32nd.daaam.proceedings.081., M. Claudia tom Dieck, Timothy Jung (2019) Augmented Reality and Virtual Reality, The Power of AR and VR for Business, Jeff W. Murray (2021) C# Game Programming Cookbook for Unity 3D