Entrepreneurship

Session 1: Introduction to entrepreneurship (2H)

• Market trends


• Steps of business creation


• Suitability man/woman and project


• Go alone or with partner?


• Good / bad reasons for creating a company


• Mid- and long-term vision


• Entrepreneurial spirit


• Different types of legal status

Session 2: From ideation to project (4H)

• How to find a good idea?


• From idea to business opportunity


• The concepts of creativity and innovation


• Test your ideas


• Market analysis


• Competition analysis


• Define offer and competitive advantages

Session 3: Business strategy (5H)

• Company mission, vision and strategy


• Effectuation, antifragility and blue ocean strategy


• Strategic offer items


• Segmentation strategies


• Key success criteria


• Breakdown grid and lifecycle

Session 4: Business model (4H)

• Different types of business models


• Canvas strategic pattern


• Product and service development process


• Design thinking


• Value creation

Session 5: Marketing, commercial and operational implementation (5H)

• Target segmentation and expectations


• Customer insight


• Marketing mix and positioning


• Marketing and commercial plan


• Communication


• Digital marketing and social media


• Ecommerce and website creation


• Staff recruitment and management

Session 6: Business plan (5H)

• Build a realistic financial forecast: financing plan, income statement, cash flow plan


• Structure and framework of business plan


• Pitch business plan

Session 7: Financing (2H)

• Subsidies


• Crowdfunding


• Banking loan


• Investment funds


• Risk assessment

Session 8: Post launch management (2H)

• Define smart objectives


• Determine KPIs


• Build dashboard


• 1st 3 years post creation


• Time management


• Vision and sustainable company development


• Manage decisions and conflicts

Session 9: Sell or take-over a business (1H)

• Sell a business


• Take-over a business