Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
FR, EN
Matières
MARKETING
Ce cours apparaît dans les formation(s) suivante(s)
Diplôme IÉSEG (Bac +5) Programme Grande École
- Crédits ECTS: 2.00
Responsable(s)
H.CLARY
Intervenant(s)
H.CLARY
Présentation
Prérequis
Enthusiasm for marketing and how best to promote products and services online. As the approach is very practical, there is no particular skills required aside from willingness to learn more in the field.
Objectifs
This course will introduce digital marketing in general and mobile marketing best practices in particular. At the end of the course, students should be able to:
- Identify the many available digital marketing strategies and when best to apply them.
- Understand the impacts of mobile marketing growth and possible future developments.
- Practice the implementation of a mobile campaign as part of their project group assignments.
- Identify the many available digital marketing strategies and when best to apply them.
- Understand the impacts of mobile marketing growth and possible future developments.
- Practice the implementation of a mobile campaign as part of their project group assignments.
Présentation
Introduction to digital & mobile marketing in 6 sessions:
Available strategies in digital marketing
Reasons for selecting a mobile marketing approach - key benefits
Uses of mobile marketing by the brands: mobile responsive design, mobile apps, SMS, QR Codes
Steps to mobile marketing execution
Best practices in implementing mobile marketing
Final session will focus on group project presentations
Available strategies in digital marketing
Reasons for selecting a mobile marketing approach - key benefits
Uses of mobile marketing by the brands: mobile responsive design, mobile apps, SMS, QR Codes
Steps to mobile marketing execution
Best practices in implementing mobile marketing
Final session will focus on group project presentations
Modalités
Organisation
| Type | Nombre d'heures | Remarque | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Recherche | 6,00 | ||
| Travail personnel | |||
| Group Project | 12,00 | ||
| Charge de travail globale de l'étudiant | 34,00 | ||
Évaluation
The course assessment will be composed of a mid-term exam and the outcomes quality of the group projects.
| Type de Contrôle | Durée | Nombre | Pondération |
|---|---|---|---|
| Examen (final) | |||
| Examen écrit | 0,00 | 1 | 50,00 |
| Contrôle continu | |||
| Examen partiel | 0,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||