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Establishment
Language of instruction
French, English
Teaching content
MARKETING
This course occurs in the following program(s)
IESEG Degree - Programme Grande École
- Crédits ECTS: 2.00
Training officer(s)
H.CLARY
Stakeholder(s)
H.CLARY
Présentation
Prerequisite
Enthusiasm for marketing and how best to promote products and services online. As the approach is very practical, there is no particular skills required aside from willingness to learn more in the field.
Goal
This course will introduce digital marketing in general and mobile marketing best practices in particular. At the end of the course, students should be able to:
- Identify the many available digital marketing strategies and when best to apply them.
- Understand the impacts of mobile marketing growth and possible future developments.
- Practice the implementation of a mobile campaign as part of their project group assignments.
- Identify the many available digital marketing strategies and when best to apply them.
- Understand the impacts of mobile marketing growth and possible future developments.
- Practice the implementation of a mobile campaign as part of their project group assignments.
Presentation
Introduction to digital & mobile marketing in 6 sessions: Available strategies in digital marketing Reasons for selecting a mobile marketing approach - key benefits Uses of mobile marketing by the brands: mobile responsive design, mobile apps, SMS, QR Codes Steps to mobile marketing execution Best practices in implementing mobile marketing Final session will focus on group project presentations
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| Interactive class | 16,00 | ||
| Independent work | |||
| Research | 6,00 | ||
| Independent study | |||
| Group Project | 12,00 | ||
| Overall student workload | 34,00 | ||
Evaluation
The course assessment will be composed of a mid-term exam and the outcomes quality of the group projects.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Final Exam | |||
| Written exam | 0,00 | 1 | 50,00 |
| Continuous assessment | |||
| Mid-term exam | 0,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||