Menu

Business Strategy

Code Cours
2324-RIZOMM-MGT-EN-4002
  1. Accueil
  2. Cours
  3. Business Strategy
Établissement
Faculté de Gestion, Economie & Sciences Masters
Langue d'enseignement
Français, Anglais
Ce cours apparaît dans les formation(s) suivante(s)
Master International Management - Crédits ECTS:
Responsable(s)
GULNARA VALITOVA
Période
S1

Présentation

Prérequis

- An understanding of the global economy and international business


- An understanding of global management techniques


- An openness to accepting alternative ways of doing business in an age of disruption

Objectifs

The focus of this course is on strategic management and business policy formulation and implementation. Strategic management is that set of managerial decisions and actions that determines competitiveness and the long-run performance of an organization.


The course objectives are:



  • To understand strategic issues and policy decisions facing businesses and how current thinking addresses these issues.

  • To improve analytical ability in assessing strategies and policies that determines the long-term success of firms.

  • To understand why some firms, succeed and others fail.

  • To have the ability to analyze internal organizational strengths and weaknesses and external environmental opportunities and threats.


Présentation

A. General introduction



  • What is strategy?

  • How will we study strategy?

  • Strategy as an object of study


B. The strategic position


1. Macro-environment analysis



  • PESTEL analysis


2. Industry analysis




      • Porters 5 forces


      3. Resources and capabilities



      • Fundamental of resources and capabilities

      • VRIO

      • SWOT analysis


      4. Stakeholders and governance




        • Stakeholders

        • Stakeholders mapping


        5. Culture




          • What is culture and why it is important

          • Cultural web


          C. The strategic choice


          1. Business strategy and models



          • Generic competitive strategies


          2. Corporate strategy and diversification




            • Strategy directions

            • Diversification


            3. International strategy




              • International drivers

              • Geographical sources of advantage

              • Market selection and entry


              C. Strategic in action



              • Organizing and strategy

              • Leadership and strategic change

              • Case study


              Modalités

              Modalités d'enseignement

              Case study and lecture

              Évaluation

              Ressources

              Bibliographie

              <b><i>Prescribed textbook:</i></b><b><i></i></b>|| Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner, (2020), “Exploring Strategy”, Twelfth Edition, Pearson.|| <strong><i>Supplemental reading</i><i>:</i></strong>|| Ansoff, H. I. (2007). <i>Strategic management. Classic edition</i>. Basingstoke, UK: Palgrave Macmillan.|| Collins, J., &amp; Porras, J. I. (1994). <i>Built to last: Successful habits of visionary companies</i>. New York, NY: HarperCollins.|| Courtney, R. (2013). <i>Strategic Management in the Third Sector</i>. Palgrave Macmillan.|| Cunningham, J., &amp; Harney, B. (2012). <i>Strategy and strategists</i>. Oxford, UK: Oxford University Press.|| Harvard Business Review|| Johnson, G., Whittington, R., &amp; Scholes, K. (2011). <i>Exploring strategy: Text &amp; cases</i>. Harlow, UK: Pearson Education.|| Kim, W. C., &amp; Mauborgne, R. (2005). <i>Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant</i>. Harvard Business Press.|| Mellahi, K., &amp; Frynas, J. G. (2010). <i>Global strategic management</i>. Oxford, UK: Oxford University Press.|| Porter, Michael E. (1985). <i>Competitive advantage: creating and sustaining superior performance</i>. Free Press.|| Porter, Michael E. (1998). <i>Competitive strategy: Techniques for analyzing industries and competitors: with a new introduction</i>. New York, NY: The Free Press.|| Stacey, R. (1993). Strategy as order emerging from chaos. <i>Long Range Planning</i>, <i>26</i>(1), 10–17. doi:10.1016/0024-6301(93)90228-8|| Stacey, R. D. (2010). <i>Strategic Management and Organisational Dynamics: The Challenge of Complexity (to Ways of Thinking about Organisations)</i>. Pearson Education, Limited.|| Verbeke, A. (2013). <i>International Business Strategy</i>. Cambridge University Press.