Actualités et agenda
Nos formations
Présentation
This introductory course to the fundamentals of business delivers the essentials of accounting, finance, marketing and human capital.
At the end of the course, students will be able to analyse a real business case and decide on the best strategy to succeed.
Le cours comprend les parties suivantes :
- Accounting: students will learn how to interpret the financial statements of their firm so they can interact with internal and external partners such as the finance department and the company’s stakeholders.
- Finance: students will learn how to read the “story” behind the numbers from the balance sheet and the statement of income; and take decisions upon the analysis of the risk return, cost of capital and present value.
- Marketing: students will learn how to define who their customers are, what they want and how they make their purchase decisions, so students can decide on the best go-to-market strategy for their firm’s product or service.
- Human capital: students will learn the basics to manage people, what makes people tick at work and how behaviors shape the work outcome.
- The course will end with a real business case and a six steps methodology to solve business problems.
- Personal tutoring is also offered.
Modalités
This course will combine online and on-site conferences with practical work.
Tests and exercises must be completed after every session. They will account for 60% of the final grade.
A final exam will account for 40% of the final grade.
Ressources
If you want to go deeper, please refer to the following bibliography :, , - Accounting: Fundamental Accounting Principles, 24th edition, by John Wild and Ken Shaw. McGrawHill, - Finance: Foundations of Finance, 9th Edition, by Arthur J. Keown, John D. Martin, J. William Petty, Pearson., - Marketing: , o Marketing: The Heart and the Brain of Branding, by Javier Sanchez Lamelas. LID Publishing, 2016, o Buyology: Truth and Lies About Why We Buy, by Martin. Currency 2010, - Human capital/leadership: Powerful: Building a Culture of Freedom and Responsibility, by Patty McCord. Silicon Guild (January 9, 2018)