Menu

International development strategies

Code Cours
2223-FGES-SMGNT-FR-2001
  1. Accueil
  2. Cours
  3. International development strategies
Établissement
Faculté de Gestion, Economie & Sciences Licences
Langue d'enseignement
FR, EN
Ce cours apparaît dans les formation(s) suivante(s)
Responsable(s)
Eric OLLIVIER
Période
S3

Présentation

Prérequis

General knowledge of business environment.


Good comprehension of English.


Objectifs

Help the students to identify the leverages of strategic international development by



  • Understanding the local environments and diversity: political, economic, cultural, social, legal, sustainability,…

  • Leaning on resources. Identify the existing ones and find new ones, internally and externally.

  • Mobilize the diversity of each stakeholder to optimize the international approach (international management)


Build and write an effective strategy to reach international markets and customers and succeed in its operational implementation :



  • The key steps of the strategy building

  • The integration of multi-cultural environments in the strategy

  • Make your strategy readable and understandable in a diverse environment


Allow the students to build their own toolbox, made up of concrete, pragmatic actions that can be quickly used as future International Developers


With learning tools, case studies and group sharing, the other objectives of this course are :



  • Identify the role and the main missions and functions of the strategic international developer.

  • Understand personal skills and soft skills for an appropriate and open communication within a diverse team or organization.

  • Build the toolbox of the agile international developers for team leading, project management and strategic decision-making.



Présentation

1. Introduction to International Strategies


2. The key steps to build the Development strategies :



  • Methodology to assess the opportunities and the risks of the targeted markets (SWOT matrix, PESTEL)

  • Fix the right objectives : smart method,

  • Identify the needed resources

  • Method of scoring of the potential scenarii and choice the most efficient and profitable options

  • Implement the International Strategy into concrete action plans


3. The different approach of local markets :



  • Direct or remote tools

  • Focus on the digital prospection

  • Distribution methods : local and integrated sales force, local agents, distributors…


4. Understand the multicultural and local environments


5. Transversal skills and mindset for successful international strategies : personal skills and soft skills and communication around international strategies of development.


6. Mobilize the teams and resources with the international projects, especially when remote


7. Build the toolbox for agile international development strategies : adaptative mindset + agility tools


8. Make our international strategies full of sense, values and sustainability.

Modalités

Modalités d'enseignement
  • Lectures
  • Learning tools
  • Case studies : real cases of International Strategies I lived/live during my working experience
  • Mutual experience group sharing
  • Student presentations
  • Role-playing games
  • Interviews of professionals of International Development Strategies
Évaluation
Contrôle continu : coeff. 1

Ressources

Bibliographie

<ul> <li>Rudolf Grünig, Dirk Morschett - Developing International Strategies, 2018, Springer</li> <li>Harvard Business Review – Managing strategic initiatives – 2020, HBR</li> <li>Simon Sinek - Start With Why - 2009, Portfolio</li> <li>Spencer Johnson - Who Moved My Cheese? – 1998, G. P. Putnam's Sons</li> </ul>