Webinar in French "The Marketing of Universities. Catholic universities, private universities, public universities"
For decades, universities have faced strong competition to attract and retain students. This book aims to help the leaders of higher education institutions to better understand the stakes of a strategic marketing policy and its interest in the implementation of a competitive strategy.
In this webinar, the author, Eric Olzack will give an overview of the book and specifically address the issue of Catholic higher education institutions and in particular the issue of Catholicity in their day-to-day management.
Eric Olszak is a Doctor in economics and qualified to direct research, he is a professor at the Lille Catholic University at the Faculty of Law, where he co-directs the master's degree in law and tax engineering.