VIGILANCE ET INTELLIGENCE ECONOMIQUE

Code Cours
2324-IÉSEG-BA3S2-DEV-B3-EE51UF
Language of instruction
French, English
Teaching content
PERSONAL DEVELOPMENT
Training officer(s)
F.TOGNINI
Stakeholder(s)
Franck TOGNINI
Level
Bachelor
Program year
Period

Présentation

Prerequisite
None.
Goal
Future professionals within a company and mainly within a decision-maker responsability, it seems fundamental to endue capacities and methods in order to keep a watch on the markets, the environment, keep up its networks to develop and build value. This elective with an individual dimension and a professional dimension uses a pool of specialist professional of economic intelligence. It aims at sensitizing and initiating future professionals to open their spirit to this kind of practice too often neglected and however carriing the competitive advantage for tomorrow.
Presentation
A) FROM WHY TO HOW
1) Why doing Economic Intelligence? : Numbered review of structural tendencies relative to the information volume, the time spent to administrate it, the financial losses resulting.
2) What personal competencies should we have? Demonstration with lived examples that Economic Intelligence is more a question of "behaviour" that a simple question of "know how", which means a development far more extended at the company level.

B) MEASURE HIS/HER DAILY VULNERABILITY
3) The involontary information lost within the company : How to receive the clients, suppliers, partners, ... without danger.
4) The use of computerized tools : How can we use his/her computer with the help of simple reflexes and horse-sense without leave oneself exposed to inept actors practices, ...
5) The cautiousness applied to all his/her moves : listing favoured contexts of information escape, ...

Modalités

Organization
Type Amount of time Comment
Face to face
Interactive class 14,00
Coaching 6,00 réalisé dans le cadre de l'exercice de la nuit de la crise
Independent study
Estimated personal workload 3,00
Overall student workload 23,00
Evaluation
Managerial project on a HR problematic to build all along the seminar.
Control type Duration Amount Weighting
Others
Case study 6,00 1 50,00
Oral presentation 0,50 1 50,00
TOTAL 100,00

Ressources

Bibliography
"Petit manuel d'intelligence Economique au quotidien", "Intelligence Economique, "organisez vos idées avec le mind mapping -