Establishment
Language of instruction
English
Teaching content
MARKETING
This course occurs in the following program(s)
MSc in Digital Marketing & CRM
- Crédits ECTS: 2.00
Training officer(s)
P.ROSSI
Stakeholder(s)
Patricia ROSSI
Présentation
Prerequisite
Principles of Marketing
Goal
At the end of the course, the student should be able to :
Understand key concepts of consumer behavior
Apply psychological and social theories to target different markets and understand different consumers in an omni-channel context
1A. Demonstrate an international mindset
Integrate various factors that are likely to affect consumer decision making and consumer behavior
5B. Construct expert knowledge from cutting edge information
Analyse the complexity of consumer behavior
Evaluate marketing programs
Integrate new technologies to develop creative solutions for consumers
7C. Effectively apply in-depth specialized knowledge to take contemporary opportunities in their professional field.
7D. Be a reference point for expertise-related questions and ambiguities
Understand key concepts of consumer behavior
Apply psychological and social theories to target different markets and understand different consumers in an omni-channel context
1A. Demonstrate an international mindset
Integrate various factors that are likely to affect consumer decision making and consumer behavior
5B. Construct expert knowledge from cutting edge information
Analyse the complexity of consumer behavior
Evaluate marketing programs
Integrate new technologies to develop creative solutions for consumers
7C. Effectively apply in-depth specialized knowledge to take contemporary opportunities in their professional field.
7D. Be a reference point for expertise-related questions and ambiguities
Presentation
Part I: The decision-making process
Part II: Determinants of behaviors
Part III: Putting theory into practice
Part II: Determinants of behaviors
Part III: Putting theory into practice
Modalités
Organization
Type | Amount of time | Comment | |
---|---|---|---|
Présentiel | |||
Cours interactif | 16,00 | ||
Autoformation | |||
Recherche | 8,00 | ||
Travail personnel | |||
Group Project | 18,00 | ||
Charge de travail personnel indicative | 8,00 | ||
Overall student workload | 50,00 |
Evaluation
30% Case Study
60% Group Project
10% Participation
60% Group Project
10% Participation
Control type | Duration | Amount | Weighting |
---|---|---|---|
Contrôle continu | |||
Participation | 0,00 | 0 | 10,00 |
Autres | |||
Projet Collectif | 0,00 | 0 | 60,00 |
Etude de cas | 0,00 | 0 | 30,00 |
TOTAL | 100,00 |
Ressources
Internet resources