The Master of Science in Digital Marketing & CRM is a one year program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.
The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
Career opportunities : Business Development Analyst ; CRM Specialist ; Digital Marketing Specialist ; Marketing Manager ; Product Manager ; Web Campaign Specialist
MSc in Digital Marketing & CRM
to obtain the MSc, students must get the 60 ECTS in the core courses or électives and 30 ECTS in the internship
The program is offered on a full-time basis and consists of 2 or 3 consecutive semesters of courses followed by a professional experience.
The Master in Digital Marketing & CRM program caters to students who already hold a bachelor’s degree in Business, Marketing, Communication, Engineering, IT (or similar from a recognized university) and wish to strengthen their knowledge of Digital Marketing & CRM.
Our application process is entirely online at apply.ieseg.fr. Create your account and complete your application file with your personal details, academic path, motivation to join the program and upload your supporting documents.
You may save your work until you are ready to submit the application portfolio.
International merit-based scholarship are available.