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Establishment
Language of instruction
French
Teaching content
LANGUAGES
This course occurs in the following program(s)
IESEG Degree - Programme Grande École
- Crédits ECTS: 1.50
Training officer(s)
I.NIENABER-REQUILLART
Stakeholder(s)
Christiane ARONSSOHN, Marie-Amelie DEMEYER, Cristine ISTRATE, Hella ITHURBIDE, Imke NIENABER-REQUILLART, Iris PAAPE, Benno SCHMIDT
Présentation
Prerequisite
Prerequisites of the first semester. The Student should know how to make an oral presentation with the minimum of notes (outline).
Goal
The course helps the student to acquire economic vocabulary. Via the introduction to advertising in the German speaking countries, the student will have a good idea of marketing methods. One part of the course is dedicated to a retrospective of the year 2008.
At the end of the course, the student should be able to:
- analyse a German advertisement which has been made using different types of media
- create his own advertisement and present it orally
- compose his/her CV
- resolve basic problems of German grammar
At the end of the course, the student should be able to:
- analyse a German advertisement which has been made using different types of media
- create his own advertisement and present it orally
- compose his/her CV
- resolve basic problems of German grammar
Presentation
1° Column of the year 2008 / Document recorded on television channels: written and oral work.
2° Advertisement:
a) Analysis of German advertisements
b) Study of different types of advertising media
c) Ethno marketing
d) Comparisons between Germany and France
3° Study of a work of literature (many works to choose from)
2° Advertisement:
a) Analysis of German advertisements
b) Study of different types of advertising media
c) Ethno marketing
d) Comparisons between Germany and France
3° Study of a work of literature (many works to choose from)
Modalités
Forms of instruction
The course is composed in a manner that obliges students to put into practice all his/her linguistic skills: written and oral.
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| Interactive class | 16,00 | 12 séances à 1.20h/ semaine | |
| Independent work | |||
| Reference manual 's readings | 4,00 | Grammaire en auto-apprentissage sur le manuel de référence | |
| Independent study | |||
| Estimated personal workload | 10,00 | une petite heure/ semaine de travail personnel pour préparer et réviser le cours | |
| Group Project | 8,00 | présentation PP d'une publicité de l'agence de location SIXT + table ronde sur la strategie du marketing viral du groupe EDEKA + présentation d'un graphique en Grand Oral | |
| Overall student workload | 38,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| Participation | 16,00 | 1 | 10,00 |
| Mid-term exam | 0,30 | 2 | 40,00 |
| Final Exam | |||
| Written exam | 2,00 | 1 | 35,00 |
| Others | |||
| Oral presentation | 0,15 | 1 | 15,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Unternehmen Deutsch - Klett Verlag
Unternehmen Deutsch, Klett Verlag, 2014 -
L’essentiel pour réussir en allemand - Isabelle MityL’essentiel pour réussir en allemand, Isabelle Mity, ellipses, OPTUMUM, 2015 -
Internet resources
http://www.deutschewelle.de
http://www.tatsachen-ueber-deutschland.de
http://www.goethe.de
http://www.decouverteallemagne.free.fr
http://www.tatsachen-ueber-deutschland.de
http://www.goethe.de
http://www.decouverteallemagne.free.fr
http://www.decouverteallemagne.free.fr
http://www.zdf/mediathek.de
http://www.zdf/mediathek.de
http://www.magazine-deutschland.de
http://www.magazine-deutschland.de