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Présentation
This Master’s Degree in International Marketing and Negotiation teaches students the numerous skills required to participate in a company’s international growth, in the conception and marketing of its products, in undertaking sales and commercial negotiations and in maintaining good relationships with international colleagues.
This course is for students who have solid proficiency in languages (English and French plus German or Spanish) and sufficient knowledge of the business world and international business.
A third language is taught at beginner level: Russian, Arabic, or Chinese.
This Master’s has a partnership with the French Chamber of Commerce: an asset for getting a job in an international company.
-Undertaking an international market survey
-Creating a product with a worldwide market approach
-Formulating and organizing an internationalization strategy
-Decrypting social and economic events in various countries
-Analyzing companies’ growth
-Detecting sociocultural tendencies
-Communicating with clear, persuasive arguments about a project with an international outlook to people from a different culture, in a foreign language
-Understanding international relations and their impact on the activities of organizations
-Diagnosing and formulating the conditions needed to implant a company in a foreign market
-Having a global vision of the cultural, economic and political dynamics of the world
Product manager
Account Manager
Studies manager
International buyer / seller
Export area manager
Marketing and Communication Officer
Marketing department manager
Web Marketing Officer
Master Arts, Lettres et Langues
Mention Langues Etrangères Appliquées
Parcours Langues et Management International / Marketing international et négociation
Diplôme en convention avec l'Université d'Artois
alternance en M2
Programme
2 YEARS
Admission
Licence 3 et niveau équivalent pour les écoles de commerce
-Recrutement sur titre ouvert aux titulaires d’une licence, notamment LEA, Sciences Economiques, LCE ou diplôme de Commerce de niveau BAC + 3.
- Un bon niveau en anglais et allemand ou espagnol est exigé.
voir les différents barèmes sur le site de la faculté : http://lesfacultes.univ-catholille.fr/sinscrire/estimer-vos-frais-de-sc…
La faculté applique le principe d’un barème différencié prenant en compte à la fois les ressources et la situation familiale. Une contribution réduite est consentie, sur justificatifs, aux familles confrontées à des difficultés particulières. Habilitation aux bourses