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Our Degree Programs
Establishment
Language of instruction
English
Teaching content
PERSONAL DEVELOPMENT
Training officer(s)
BM.FLOUREZ
Stakeholder(s)
Ruth SURRIDGE
Présentation
Prerequisite
Level C1 in English
Goal
At the end of the course, the student should be able to:
use traditional journalistic methods to write convincing texts (brochures, advertisements, posters, letters etc) aimed at a target audience, without spelling or grammar errors
Objectives:
- to be rigorous
- to acquire and master professional writing to different publics
- to learn how to adapt one’s arguments (conception, creation, writing, style)
- to develop a connection with one’s target
- to visualise arguments, and render them visible to others: links between words and images
use traditional journalistic methods to write convincing texts (brochures, advertisements, posters, letters etc) aimed at a target audience, without spelling or grammar errors
Objectives:
- to be rigorous
- to acquire and master professional writing to different publics
- to learn how to adapt one’s arguments (conception, creation, writing, style)
- to develop a connection with one’s target
- to visualise arguments, and render them visible to others: links between words and images
Presentation
- Professional writers always write for an audience.
-Who is the audience?
-What is the best way to target them?
-Different writing techniques
-Analysing speeches, photos and advertisements
-How to write an advertisement, brochure, poster, etc.
-How to write CVs and Cover Letters in English
-Who is the audience?
-What is the best way to target them?
-Different writing techniques
-Analysing speeches, photos and advertisements
-How to write an advertisement, brochure, poster, etc.
-How to write CVs and Cover Letters in English
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 15,00 | 10 x 1.5 hour classes | |
| Travail personnel | |||
| Group Project | 22,00 | ||
| Overall student workload | 37,00 | ||
Evaluation
In the final exam, the student will be asked to write profession documents aimed at a specific target, using the techniques studied in class.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 15,00 | 1 | 30,00 |
| Examen (final) | |||
| Examen écrit | 1,00 | 1 | 70,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
A good English dictionary -