News
Our Degree Programs
Establishment
Teaching content
MARKETING
Training officer(s)
G.DE KERVILER, E.MARTEL
Stakeholder(s)
Eric MARTEL
Présentation
Prerequisite
Students should have some general knowledge about Internet, social media and marketing basics.
Goal
At the end of the course, the student should be able to:
- Have a clearer view of the use of digital marketing levers
- Better know how to evaluate the potential and challenges of e-business for its business,
- Know how to integrate the Web dimension into the general policy and marketing strategy of the company,
- To participate effectively in concrete projects in these fields.
- Have a clearer view of the use of digital marketing levers
- Better know how to evaluate the potential and challenges of e-business for its business,
- Know how to integrate the Web dimension into the general policy and marketing strategy of the company,
- To participate effectively in concrete projects in these fields.
Presentation
Key figures, Presentation of traffic acquisition levers, Models of remuneration
Digital Business models
Digital Transformation and its impact on trades
Stakes of the omnicanal
Big Data : issues
Email marketing
Content Marketing
Digital Strategy
Social Media Marketing
Affiliation, Display and Partnerships
Search Engine Optimization
E-CRM and automation marketing
Internet Of Things
Digital Business models
Digital Transformation and its impact on trades
Stakes of the omnicanal
Big Data : issues
Email marketing
Content Marketing
Digital Strategy
Social Media Marketing
Affiliation, Display and Partnerships
Search Engine Optimization
E-CRM and automation marketing
Internet Of Things
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours magistral | 6,00 | ||
| Cours interactif | 4,00 | ||
| Coaching | 4,00 | ||
| Autoformation | |||
| Recherche | 8,00 | ||
| Travail personnel | |||
| Group Project | 18,00 | ||
| Overall student workload | 40,00 | ||
Evaluation
Students will work on several case studies. The final session is dedicated to student group presentations which will be the primary basis for student evaluation.?A secondary part of assessment involves continuous evaluation based upon class conduct, and interactivity
Ressources
Bibliography
Internet Marketing 2017, EBG -
e.Commerce 2016 - K. C. Laudon, C. G. Traver - Prentice Hall -
Marketing digital - D. Chaffey, ?. Ellis-Chadwick - Pearson -
e.Commerce 2016 - K. C. Laudon, C. G. Traver - Prentice Hall -
Marketing digital - D. Chaffey, ?. Ellis-Chadwick - Pearson -