Establishment
Language of instruction
French, English
Teaching content
Business
Training officer(s)
S.DECOSTER
Stakeholder(s)
Consultants et professionnels de la Grande Distribution : Auchan, Carrefour, Aldi, Intermarché...
Présentation
Prerequisite
Marketing basics : 4 P - Place (see BUSL 401)
Goal
- To be able to define the French food/mass-market retailing(large distribution) (French Retailers)
- To be able to identify the roles / missions of the various actors of the mass-market retailing(large distribution), especially management jobs in stores
- To be able to describe, understand and present a mass-market retailing theme.
- To be able to identify the roles / missions of the various actors of the mass-market retailing(large distribution), especially management jobs in stores
- To be able to describe, understand and present a mass-market retailing theme.
Presentation
> Food Distribution/Retailers overview, Purchasing techniques, Supply-chain management
> Presentation of ditribution-related jobs and retailers policies - management of human resources, quality management, environmental policy, hard discount specificities...
> Visit of Hypermarket
> During the intensive week : Discovery internship in a store
> Presentation of ditribution-related jobs and retailers policies - management of human resources, quality management, environmental policy, hard discount specificities...
> Visit of Hypermarket
> During the intensive week : Discovery internship in a store
Modalités
Forms of instruction
* MAXIMUM 20 STUDENTS *
> Face to Face : 10 half days
> 1 week in store
Organization
Type | Amount of time | Comment | |
---|---|---|---|
Independent study | |||
Estimated personal study time | 40,00 | Recherche et réalisation du dossier et de la fiche synthèse | |
Face to face | |||
Professionnals speakers | 40,00 | ||
External teaching source | |||
Practical work experience | 40,00 | ||
Overall student workload | 120,00 |
Evaluation
1 written group report (theme regarding Food Distribution) + 1 synthesis - (3 students per group)