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UEL Advanced Marketing (optional course)

Code Cours
2223-JUNIA-I4S2-BUSL-22
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Establishment
JUNIA Grande école d'ingénieurs
Language of instruction
French, English
Teaching content
Business
Training officer(s)
J.CHRISTIAEN
Stakeholder(s)
Consultants, enseignants, professionnels.
Level
Diplôme d'ingénieur
Program year
4
Period
S2

Présentation

Prerequisite
Marketing basics : BUSL 401.
Goal
> To complete the knowledge taught in the core curriculum
> To discover various types of marketing and professions which are connected with it
> To practise on marketing matters
Presentation
> Lectures : quantitative and qualitative studies, merchandising, strategic marketing, international marketing, direct marketing, development of customer loyalty
> Presentations - Marketing jobs : industrial and B to B marketing, banking marketing, category management, marketing in food distribution (testimonies depending on professionals availability)

Modalités

Forms of instruction
* COMPULSORY OPTION FOR AEG SPECIALISATION AND MARKETING MANAGEMENT DA * 12 half-days + 1 intensive week
Organization
Type Amount of time Comment
Independent study
Estimated personal study time 16,00
Face to face
Lecture 40,00
Professionnals speakers 12,00
Case Studies 32,00
Group work 20,00 Séances autogérées : Recherche biblio, Store checks, etc. pour la réalisation du dossier
Overall student workload 120,00
Evaluation
> Written report (groups) : presentation of a market segment study
> Oral report on the same theme (to be confirmed) -please note : if oral presentation is canceled, written report will count for 70 % instead of 50.
> Individual evaluation: written test
Control type Duration Amount Weighting
Continuous assessment
Written group report 0,00 1 40,00
Oral group report 0,25 1 50,00
Evaluation of exercices 0,00 1 10,00
TOTAL 100,00

Ressources