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Establishment
Language of instruction
English
Teaching content
INTERNATIONAL BUSINESS
Training officer(s)
J.DUBIN
Stakeholder(s)
DUBIN Jérôme
Présentation
Prerequisite
Students should have at succesfully passed undergraduate economics and marketing course in order to understand basic economic and marketing concepts. Notions of geopolitics are required as well as exposure to international news.
Goal
Globalization and digitalization on the economy are leaving compagnies with no choice: they must go international. Large corporations integrated this strategic priority. Still, large number of entrepreneurs are still not comfortable making this strategic move: how and where to sell products or services abroad?
This course is dedicated to explore the challenges for going international, the strategies and tools to be implemented to start exporting and then gain additional territories and market shares through channeled partners.
This course is dedicated to explore the challenges for going international, the strategies and tools to be implemented to start exporting and then gain additional territories and market shares through channeled partners.
Presentation
Course is following a chronologic logic:
1- Going International: What are the export new comers challenges to be addressed
2- International Business development stategic plan construction
3- Identification of channeled partners
4- Building a B to B partnership abroad
5- Ending a partneship: from channeled sales to local implantation
1- Going International: What are the export new comers challenges to be addressed
2- International Business development stategic plan construction
3- Identification of channeled partners
4- Building a B to B partnership abroad
5- Ending a partneship: from channeled sales to local implantation
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Coaching | 12,00 | By email / phone calls | |
| Autoformation | |||
| Recherche | 6,00 | ||
| Travail personnel | |||
| Group Project | 16,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 0,00 | 0 | 20,00 |
| Examen (final) | |||
| Examen oral | 0,50 | 0 | 50,00 |
| Autres | |||
| Projet Collectif | 16,00 | 0 | 30,00 |
| TOTAL | 100,00 | ||
Ressources
Internet resources