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Establishment
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
Training officer(s)
G.YACOUB
Stakeholder(s)
G.YACOUB
Présentation
Prerequisite
Basic concepts in organization and strategy from core courses.
Goal
At the end of the course, the student should be able to:
1. Have greater awareness of the main issues involved in managing strategically in an international and complex business context
2. Identify and evaluate the key strategic choices available to organizations
3. Understand how to implement strategy through intensive case study work on various strategy topics
4. Demonstrate an ability to think critically and assess strategic performance
5. Develop a deeper understanding of the following concepts:
– Vision, mission, values, and external environment
– Competitive advantage and firms’ competences
– Business model innovation and platforms in a digital world
– Corporate strategy and growth modes
1. Have greater awareness of the main issues involved in managing strategically in an international and complex business context
2. Identify and evaluate the key strategic choices available to organizations
3. Understand how to implement strategy through intensive case study work on various strategy topics
4. Demonstrate an ability to think critically and assess strategic performance
5. Develop a deeper understanding of the following concepts:
– Vision, mission, values, and external environment
– Competitive advantage and firms’ competences
– Business model innovation and platforms in a digital world
– Corporate strategy and growth modes
Presentation
Course Outline:
• Session 1: Introduction (vision, mission, values) and the analysis of the external environment
• Session 2: The sustainability of competitive advantage and firms’ competences
• Session 3: Business model innovation and platforms in a global digital world
• Session 4: International strategic options and growth modes (organic development, M&A, and alliances)
• Session 1: Introduction (vision, mission, values) and the analysis of the external environment
• Session 2: The sustainability of competitive advantage and firms’ competences
• Session 3: Business model innovation and platforms in a global digital world
• Session 4: International strategic options and growth modes (organic development, M&A, and alliances)
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Recherche | 10,00 | ||
| Travail personnel | |||
| Charge de travail personnel indicative | 10,00 | ||
| Overall student workload | 36,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 0,00 | 0 | 20,00 |
| Autres | |||
| Etude de cas | 0,00 | 0 | 80,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
List of recommended readings will be provided. -