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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
Business
Training officer(s)
J.CHRISTIAEN
Stakeholder(s)
J.CHRISTIAEN
Présentation
Goal
- To be able to identify marketing methods.
- To be able to understand and use market-related data.
- To be able to understand and use market-related data.
Presentation
> Introduction: what is marketing / marketing within the company / marketing approach
> Market analysis - Market players/components
> To set up a diagnosis
> Strategic choices
> Marketing policies - the marketing mix : 4 P
- Product - Price - Place - Promotion
> Market analysis - Market players/components
> To set up a diagnosis
> Strategic choices
> Marketing policies - the marketing mix : 4 P
- Product - Price - Place - Promotion
Modalités
Forms of instruction
> Lecture : 13 x 2 hours
> Application : 2x2 hours
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Independent study | |||
| Estimated personal study time | 30,00 | ||
| Face to face | |||
| Lecture | 26,00 | Théorie -Définitions, Modèles, Méthodologie, illustrés par des exemples concrets | |
| Seminar | 4,00 | Exercices de mise en application du cours théorique | |
| Overall student workload | 60,00 | ||
Evaluation
Written exam : exercises to practise methodologies and based on reflection, analysis and decision-making.