THE SECRET OF HOW TO CONVINCE IN ENGLISH

Code Cours
2324-IÉSEG-BB1S2-LAN-BB1CE05UE
Language of instruction
English
Teaching content
LANGUAGES
Training officer(s)
J.RUSH
Stakeholder(s)
J.RUSH
Level
Bachelor in International Business
Program year
Period

Présentation

Prerequisite
Students must have the ability to speak and write a relatively fluent English that is grammatically correct.
Goal
Apply the skills (both oral and written) learnt in class to business situations where the use of a professional and convincing language, accompanied with affirmative body language is required. Carry out research to be analysed and put into a professional and influential written format. Carry out an effective meeting using the correct, formal professional language.
Presentation
Students will learn the techniques of debating, notably speech making to convince, and participate in debates using these techniques with different members of the class and where possible with members of other classes. Students will carry out a feasibility study relative to the life they are living in Iéseg, which will include creating a survey, analysing the gathered data and communicating it in a concise and credible written form as a professional report and orally in the form of a meeting, using persuasive techniques with a view to convincing "investors" to invest in them. Students will also be involved in negotiating, practicing some of the skills of negotiation in order to reach an agreement while avoiding argument and dispute.

Modalités

Organization
Type Amount of time Comment
Présentiel
Cours interactif 16,00
Autoformation
Recherche 6,00
Lecture du manuel de référence 5,00
Travail personnel
Group Project 7,00
Individual Project 8,00
Charge de travail personnel indicative 8,00
Overall student workload 50,00
Evaluation
The majority of the assessment will take place in class with either a written piece of work or an oral presentation. There will be a Final Exam consisting of vocabulary, a reading comprehension and a written expression.
Control type Duration Amount Weighting
Contrôle continu
Participation 0,00 0 10,00
Expression écrite 0,00 0 60,00
Examen (final)
Examen écrit 2,00 1 30,00
TOTAL 100,00

Ressources

Bibliography
Articles from business magazines -
Internet resources