International MBA : MANAGING INTANGIBLES SOME LEGAL ISSUES

Code Cours
2324-IÉSEG-IMBA1S2-LAW-IMBEI01UE
Language of instruction
English
Teaching content
LAW
Training officer(s)
J.VAKKAYIL
Stakeholder(s)
Cristiana SAPPA
Level
International MBA
Program year
Period

Présentation

Prerequisite
N/A
Goal
1.B Successfully collaborate within a intercultural team
2.A Assess the values of the organization in which they work
2.C Generate sustainable solutions for organizations
4.A. Appraise the performance of a team
5.A. Predict how business and economic cycles could affect organizational strategy

Identify the distinctive signs that can be registered as trademarks; think strategically as to their protection at a local or international level
Understand what is covered by patents and what can fall under other forms of protections, such as petty patents or trade secrecy. Think strategically as to the protection of inventions and valuable information at a local or international level
Be familiar with the copyright framework and the alternative/additional layers of protection on creative works or related investments. Think strategically as to the management of creations and other works
Presentation
I. How to protect your brand?
II. How to protect your innovation?
III. How to protect your creativity and related initiatives?

Modalités

Organization
Type Amount of time Comment
Présentiel
Cours interactif 16,00
Autoformation
Lecture du manuel de référence 8,00
Travail personnel
Group Project 10,00
Charge de travail personnel indicative 16,00
Overall student workload 50,00
Evaluation
Participants will be assessed upon participation, a final written exam and a group project
Control type Duration Amount Weighting
Contrôle continu
Participation 16,00 1 20,00
Examen (final)
Examen écrit 2,00 1 50,00
Autres
Projet Collectif 10,00 1 30,00
TOTAL 100,00