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Establishment
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
Training officer(s)
P.MITRA
Stakeholder(s)
P.MITRA
Présentation
Prerequisite
Students are expected to have acquired knowledge from their previous courses such as Innovation Management, Strategic Management, Human Resource Management, Marketing, Global Corporate Finance, Ethical Business Leadership, etc., in order to practically apply the theory into practice.
Goal
1.B Successfully collaborate within a intercultural team (BS AACSB Grade 1.B)
1.C Communicate effectively in English
5.A. Predict how business and economic cycles could affect organizational strategy
5.D. Make effectual organizational decisions
6.C Integrate different skills and management disciplines in support of interdisciplinary responsibilities (BS AACSB Grade 6.C)
1.C Communicate effectively in English
5.A. Predict how business and economic cycles could affect organizational strategy
5.D. Make effectual organizational decisions
6.C Integrate different skills and management disciplines in support of interdisciplinary responsibilities (BS AACSB Grade 6.C)
Presentation
Through this business game, the students will be leading a simulated technology company that operates in three continents, managing day-to-day operations involving issues related to Finance, Marketing, Logistics, HRM, R&D, and Production. Throughout the game, the students will encounter unexpected events and fierce competition in a dynamic environment. The aim of the course is for the students to apply the knowledge that they have gained from the IMBA program in overcoming the challenges of running an international business.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 6,00 | ||
| Recherche | 4,00 | ||
| Travail personnel | |||
| Group Project | 8,00 | Playing the game in teams. Writing the reports after analyzing all the rounds of the game | |
| Charge de travail personnel indicative | 8,00 | Revising relevant theory, framework and tools in strategic management, international business, marketing, HRM, finance, ethics, CSR, etc. | |
| Individual Project | 8,00 | Reading the case study and the decision making guide | |
| Overall student workload | 50,00 | ||
Evaluation
Assesment is compsed of 4 parts:
1. Game Performance (40%)
2. Initial Strategy Report (20%)
3. Intermediate Strategy Report (20%)
4. Presentation Pitch to investor (20%)
1. Game Performance (40%)
2. Initial Strategy Report (20%)
3. Intermediate Strategy Report (20%)
4. Presentation Pitch to investor (20%)
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Etude de cas | 13,00 | 1 | 40,00 |
| Projet Collectif | 2,00 | 2 | 40,00 |
| Contrôle continu | |||
| Présentation orale | 1,00 | 1 | 20,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Grant, R.M. (2010). “Contemporary Strategy Analysis”. A John Wiley & Sons Ltd Publication, 7th Edition. -
Global Challenge Case Description -
Global Challenge Decision-Making Guide -
Global Challenge Case Description -
Global Challenge Decision-Making Guide -