News
Our Degree Programs
Présentation
Good comprehension of English.
Business strategy, general management, international culture, foreign languages, pack office and Internet
To allow the students to integrate the fundamental phases of a successful international
business development and to master the main export techniques.
Preamble
The international development: issues and economic outlooks
Preparation of an international business plan
Case studies
Tools and methodology
International markets development approach
The implementation of an international strategy
Companies organizations within complex international businesses
Preparation of a business road map
The management of international subsidiaries and offices
Prospection: objectives and organization
Choice of the countries: tools and methodology
The risks and opportunities of international business development
Conclusion
Modalités
We will use inductive teaching methods where the student builds his knowledge by the analysis of practical cases.
The students by small groups will have to present a business plan based on a case proposed by the teacher.
Ressources
Adopted handbook :, MANAGING THE GLOBAL ENTERPRISE – Competing in the information age, James C. Leontiades, Financial Times – Prentice Hall – Pearson Education (www.pearsoneduc.com), , QUANTUM BUSINESS, Bobbi Deporter - A Dell Trade Paperback, , , MANAGING STRATEGIC RELATIONSHIPS – The Key To Business Success, Leonard Greenhalgh, THE FREE PRESS, , THE KIMCHI MATTERS – Global Business and Local Politics in a Crisis Driven World, Marvin Zonis, Dan Lefkovitz, Sam Wilkin, AGATEPRO BOOK (www.agatepublishing.com), , , THE NEW RATIONAL MANAGER, Charles H. Kepner, Benjamin B.Tregoe, PINCE RESEARCH PRESS, , , TRACTION – Get a Grip on your Business, Gino Wickman, BENBELLA BOOKS Inc (www.benbellabooks.com), , ,