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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE30
Training officer(s)
V.DURET, JD.DEWAVRIN
Présentation
Prerequisite
- A good command of the elements of the marketing mix;
- Curiosity about what new technologies hold in store for us;
- Using at least one social network and/or a smartphone;
- Showing an interest in smartphones and the mobile Internet.
- Curiosity about what new technologies hold in store for us;
- Using at least one social network and/or a smartphone;
- Showing an interest in smartphones and the mobile Internet.
Goal
Developing the skills needed to implement an innovation approach through the Design Thinking method.
Presentation
Insights on uses and technological trends
Explanation of the innovation approach by Design Thinking
Using the Design Thinking Method and Inherent Tools
Prototyping ideas and testing
Explanation of the innovation approach by Design Thinking
Using the Design Thinking Method and Inherent Tools
Prototyping ideas and testing
Modalités
Evaluation
4-hour case study working in pairs (2-hour preparation during the class + 2-hour presentation to the group)
Ressources
Bibliography
Business Model Nouvelle Génération - Editions Pearson
Business Model Nouvelle Génération – Editions Pearson
Passez au Design Thinking - Editions EyrollesPassez au Design Thinking – Editions Eyrolles
Design a better business - Editions PearsonDesign a better business – Editions Pearson
Disruption - Stéphane MallardDisruption – Stéphane Mallard – Editions Dunod
La guerre des intelligences - Dr Laurent AlexandreLa guerre des intelligences – Dr Laurent Alexandre – Edition JC Lattés