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Our Degree Programs
Establishment
Language of instruction
English
Teaching content
MARKETING
Training officer(s)
C.REFFET
Stakeholder(s)
C.REFFET
Présentation
Prerequisite
This course is intended for beginners. Though, all students are expected to show interest, curiosity and motivation to learn about this topic.
Goal
At the end of the course, the student should be able to be operational and efficient at the executional level in marketing in an international and intercultural environment.
Presentation
In line with the professional orientation of the Bachelor in international Business, the students will develop their knowledge and skills in the marketing field thanks to a practical approach based on various high-quality case studies.
The topics covered will give the students the necessary theoretical knowledge to understand the nature of marketing, the marketing process and its phases including a strong focus on the marketing analysis, and the marketing-mix. The strategic dimension of marketing will be introduced.
The course will help students apprehend how to create customer value.
The topics covered will give the students the necessary theoretical knowledge to understand the nature of marketing, the marketing process and its phases including a strong focus on the marketing analysis, and the marketing-mix. The strategic dimension of marketing will be introduced.
The course will help students apprehend how to create customer value.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 24,00 | ||
| Autoformation | |||
| E-Learning | 5,00 | ||
| Lecture du manuel de référence | 18,00 | ||
| Travail personnel | |||
| Individual Project | 18,00 | ||
| Charge de travail personnel indicative | 10,00 | ||
| Overall student workload | 75,00 | ||
Evaluation
The assessment of the course will be based on four criteria :
- Active participation in class
- Individual preparation work for each session including reading book/articles and case studies material
- At least one individual presentation in class
- A final exam consisting in a case study
- Active participation in class
- Individual preparation work for each session including reading book/articles and case studies material
- At least one individual presentation in class
- A final exam consisting in a case study
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 24,00 | 9 | 20,00 |
| Présentation orale | 0,17 | 2 | 15,00 |
| Exercices | 0,00 | 9 | 15,00 |
| Examen (final) | |||
| Examen écrit | 2,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
John Fahy & David Jobber, Foundations of Marketing, 5th Edition McGraw-Hill Education (UK) Ltd. Copyright year: © 2015 Pages: 384 -
Principles of Marketing, 17th Edition, Pearson Education Limited. - Philip Kotler & Gary Armstrong
Principles of Marketing, 17th Edition, Pearson Education Limited. - Philip Kotler & Gary Armstrong
Internet resources