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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE23
Training officer(s)
V.DURET
Présentation
Prerequisite
- Mastering the general functioning of a firm
- Knowing the elements of the marketing function
- Knowing the elements of the marketing function
Goal
Discovering the global corporate strategy.
Understanding on a theoretical level the approach and the various steps.
Using the different tools studied in the study of a practical case.
Learning how to make strategical choices and to formulate them.
Understanding on a theoretical level the approach and the various steps.
Using the different tools studied in the study of a practical case.
Learning how to make strategical choices and to formulate them.
Presentation
This course consists of 5 chapters:
1 / Definitions and terms of reference of the strategy.
2 / Segmentation, generic strategy and life cycle
3 / The tools of strategic analysis to position oneself
4 / Analysis of competition and the environment.
5 / Growth and organizational structures
1 / Definitions and terms of reference of the strategy.
2 / Segmentation, generic strategy and life cycle
3 / The tools of strategic analysis to position oneself
4 / Analysis of competition and the environment.
5 / Growth and organizational structures
Modalités
Evaluation
Ressources
Bibliography
The concept of corporate strategy - Andrews Kennett R
Andrews Kennett R. (1980), « The concept of corporate strategy », Editions Richard.
The management of innovation - Burns Tom et Stalker G. M.Burns Tom et Stalker G. M. ((1994), « The management of innovation », Oxford University Press.
La boîte à outils de la stratégie - Giboin BertrandGiboin Bertrand (2012), « La boîte à outils de la stratégie », Editions Dunod.
Internet resources
http://www.strategie-aims.com/
http://www.strategie-aims.com/
http://rfg.revuesonline.com/
http://rfg.revuesonline.com/