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Establishment
Language of instruction
French, English
Teaching content
UE11
This course occurs in the following program(s)
Bachelors in Economics and Business
- Crédits ECTS: 1.00
Training officer(s)
G.Druart
Stakeholder(s)
M. D'Halluin, Mme. Lesbos, Mme Buse.
Présentation
Prerequisite
- Open-mindedness and curiosity.
- Active participation.
- Active participation.
Goal
- Discovery of event management jobs through the experience of a project manager in a Lille events communication consultancy.
- General overview of event management (businesses and local authorities).
- Lively presentation based on practical examples and realisations.
- Better knowledge of event management jobs in agencies.
This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
- Implementing a communication plan (creation, budget, follow-up).
- Learning about communication techniques, technologies and jobs.
- Being able to work with all professional partners (agencies, companies, etc.).
- General overview of event management (businesses and local authorities).
- Lively presentation based on practical examples and realisations.
- Better knowledge of event management jobs in agencies.
This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
- Implementing a communication plan (creation, budget, follow-up).
- Learning about communication techniques, technologies and jobs.
- Being able to work with all professional partners (agencies, companies, etc.).
Presentation
General overview:
- Presentation of events communication through a multiple-choice questionnaire and discussions.
- History and development of the industry.
- The market and its players.
Working in an event agency:
- Teamwork with complementary occupations.
- Events project manager, a versatile position.
- Various specialities.
Consultation – the starting point:
- Consultation and call for tenders.
- From receiving the client brief to writing the strategic recommendation.
Copywriting:
- Brainstorming – the birth of creative ideas.
- The creative concept – the key to success.
- Writing a recommendation: Important rules.
- Oral presentation and business relation.
Controlling the budget and validating a project:
- Budget forecast.
- Agreement and insurance: validating a project.
- Purchase order and signature.
Event production:
- Important tools to manage the project.
- Relation with the various service providers.
- Meeting a few service providers (technical services, caterer, etc.).
Service delivery:
- Internal organisation: task assignment based on each person’s expertise.
- Set-up and operation.
- The next days: invoicing, communication and impact measurement.
Team building:
- What are incentives?
- Turnkey seminar.
- Games to strengthen the group.
Practical case study:
In groups of 4: creating a small recommendation, from the client brief to the recommendation (turned in during the next class).
Client presentation:
Case study in groups of 4: created during the class, presented during the next class: 15 minutes per group.
- Presentation of events communication through a multiple-choice questionnaire and discussions.
- History and development of the industry.
- The market and its players.
Working in an event agency:
- Teamwork with complementary occupations.
- Events project manager, a versatile position.
- Various specialities.
Consultation – the starting point:
- Consultation and call for tenders.
- From receiving the client brief to writing the strategic recommendation.
Copywriting:
- Brainstorming – the birth of creative ideas.
- The creative concept – the key to success.
- Writing a recommendation: Important rules.
- Oral presentation and business relation.
Controlling the budget and validating a project:
- Budget forecast.
- Agreement and insurance: validating a project.
- Purchase order and signature.
Event production:
- Important tools to manage the project.
- Relation with the various service providers.
- Meeting a few service providers (technical services, caterer, etc.).
Service delivery:
- Internal organisation: task assignment based on each person’s expertise.
- Set-up and operation.
- The next days: invoicing, communication and impact measurement.
Team building:
- What are incentives?
- Turnkey seminar.
- Games to strengthen the group.
Practical case study:
In groups of 4: creating a small recommendation, from the client brief to the recommendation (turned in during the next class).
Client presentation:
Case study in groups of 4: created during the class, presented during the next class: 15 minutes per group.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Independent study | |||
| Travail personnel indicatif | 15,00 | ||
| Face to face | |||
| 15,00 | |||
| Overall student workload | 30,00 | ||
Evaluation