ENTREPRENEURSHIP - STARTING A NEW BUSINESS IN THE FASHION INDUSTRY. HOW TO WRITE A BUSINESS PLAN

Code Cours
2324-IÉSEG-MFM1S2-ENT-MFMCI01UE
Language of instruction
English
Teaching content
ENTREPRENEURSHIP
This course occurs in the following program(s)
MSc in Fashion Management - Crédits ECTS: 2.00
Training officer(s)
AP.GIULIANI
Stakeholder(s)
AP.GIULIANI
Level
-
Program year
Period

Présentation

Prerequisite
None
Goal
Learning the basics of how to start a business
- outline the first steps involved in starting a fashion business (recount the basic principles of the lean start up model)
3.B Propose creative solutions within an organization
5.D. Make effectual organizational decisions
7.B Formulate strategically-appropriate solutions to complex and unfamiliar challenges in their professional field
7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
Presentation
1. What is an opportunity? Defining opportunities

2. The lean startup model and the business model canvas

2. What is a business plan? Defining the components of a business plan and when a business plan is needed

3. Sources of finance for startups; acquiring funding for startups

Modalités

Organization
Type Amount of time Comment
Présentiel
Cours interactif 16,00
Autoformation
Recherche 8,00
Travail personnel
Group Project 12,00
Individual Project 8,00
Charge de travail personnel indicative 6,00
Overall student workload 50,00
Evaluation
1 x Business Model Canvas + individual presentation (30%)
1 x Entrepreneurial Profile of a fashion entrepreneur (20%)
1 x in class presentation (group) - (30%)
Continuous assessment/ participation - (20%
Control type Duration Amount Weighting
Contrôle continu
Participation 16,00 1 20,00
Autres
Projet Collectif 1,00 1 30,00
Projet Individuel 1,00 1 30,00
Rapport écrit 1,00 1 20,00
TOTAL 100,00

Ressources

Bibliography
All necessary material will be provided on IESEG Online -
Why the Lean Start Up Changes Everything, Steve Blank, HBR (2013) -
Hypothesis-Driven Entrepreneurship: The Lean Startup (Eisenmann, Riess and Dillard, 2013) -
Internet resources