ENT RESEARCH METHODOLOGY

Code Cours
2324-IÉSEG-M1S1-ENT-MA-TE01UE
Language of instruction
English
Teaching content
ENTREPRENEURSHIP
This course occurs in the following program(s)
Training officer(s)
TW.SEREMANI
Stakeholder(s)
Antonio GUILIANI
, Bryant HUDSON
, Celine FLIPO
, Frank DE BACKER
, Johan MAES

, Neri KARRA
, Tapiwa SEREMANI
Level
Master
Program year
Period

Présentation

Prerequisite
Students are required to have an understanding of the foundations of statistics. Also students are required to have a good knowledge of the fundamentals of the subjects they have chosen as their subject/track domain.
Goal
At the end of the course the student should be able to :
Understand what research is and the fundamental philosophical assumptions that can underlie it.
- Comprehend how to design relevant research projects.
- Relevantly choose between qualitative, quantitative and mixed methods studies.
- Mobilize and master appropriate methodological tools to develop serious, valid and reliable research efforts.

The central objective of the course is to provide students of the with an adequate theoretical understanding of the research designs and methods necessary to engage in graduate-level research activities (during studies and professional job activities).
Presentation
In the first part of the course (first session) we will introduce the topic of research methods and discuss how to choose among alternative methods, and how to plan for research questions. We will also discuss how to plan for an adequate literature review.

In the second part of the course (three sessions), students will have the opportunity to get acquainted with the most common methods to sample and to perform an analysis with quantitative methods.

In the third part (last two sessions) we will discuss qualitative methods and notions to evaluate the quality and the reliability of qualitative analysis.

Summarizing overview:

- Session 1: Introduction to business research
- Session 2: Quantitative methods 1/3 (Quantitative research designs + Collecting quantitative data)
- Session 3: Quantitative methods 2/3 (Measuring concepts and constructs + Developing measures)
- Session 4: Quantitative methods 3/3 (Quantitative data treatment, analysis and interpretation)
- Session 5: Qualitative methods 1/2 (Qualitative research designs + Collecting qualitative data)
- Session 6: Qualitative methods 2/2 (Qualitative data treatment, analysis and interpretation)

Modalités

Organization
Type Amount of time Comment
Présentiel
Cours interactif 16,00
Autoformation
Lecture du manuel de référence 12,00
Travail personnel
Group Project 12,00
Charge de travail personnel indicative 12,00
Overall student workload 52,00
Evaluation
Control type Duration Amount Weighting
Contrôle continu
Participation 16,00 0 20,00
Examen (final)
Examen écrit 3,00 0 30,00
Autres
Projet Collectif 12,00 0 50,00
TOTAL 100,00

Ressources

Bibliography
Easterby-Smith, M., Thorpe, R. and Jackson, P. (2015). Management & Business Research, 5th Edition, London, UK: Sage Publications. -
Internet resources