End-of-Study Internship Report & Presentation

Code Cours
2223-ISTC-M5A-UE28-RAPAUD
Language of instruction
French, English
Teaching content
UE28
Training officer(s)
F.QUAGLIANA, A.De Baudus
Level
Master
Program year
Period

Présentation

Prerequisite
Having carried out the end-of-study internship scheduled in 5th year.
Goal
- Grasping the company’s strategic choices and its strategy’s positioning in its overall approach.
- Developing the skills required to start your professional career.
- Designing a summary showcasing analytical skills, reflection and judgment.
- Showing a good command of information processing techniques.

This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
- Implementing a communication plan (creation, budget, follow-up).
- Measuring, comparing and analysing the performance of a communication action.
- Learning about communication techniques, technologies and jobs.
- Knowing online and offline jobs.
- Being able to work with all professional partners (agencies, companies, etc.).
- Developing your personality with an emphasis on values of integrity, open-mindedness, tolerance, and respect.
- Applying “principles” to every action: diligence, autonomy, interdisciplinarity, innovation, inventiveness.
- Being able to lead a team and manage projects from start to finish, including in an international context.
Presentation
The summary must comprise:

- An introduction.

- Body paragraphs.
The company’s context, positioning, competition, organisation.
Overall corporate strategy; main question.
Communication strategy.
Assignments’ positioning.
Professional project.

- A conclusion.

Modalités

Organization
Type Amount of time Comment
External teaching source
Stage 880,00
Face to face
6,00
Overall student workload 886,00
Evaluation

Ressources