News
Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE23
Training officer(s)
V.FILLION
Stakeholder(s)
V.FILLION
Présentation
Goal
Giving students key tools to develop reflexes on the protection and exploitation of intellectual property rights.
Presentation
Part 1 :
Employer brand Context, definition and conditions of emergence
Part 2 :
Employer Brand, Issues for Organizations
Part 3:
Employer brand: what do employees think?
Part 4:
Employer brand: tools, the importance of social networks
Employer brand Context, definition and conditions of emergence
Part 2 :
Employer Brand, Issues for Organizations
Part 3:
Employer brand: what do employees think?
Part 4:
Employer brand: tools, the importance of social networks
Modalités
Evaluation
Ressources
Bibliography
Revue française de gestion, - CHARBONNIER-VOIRIN, Audrey et VIGNOLLES, Alexandra.
CHARBONNIER-VOIRIN, Audrey et VIGNOLLES, Alexandra. Marque employeur interne et externe. Revue française de gestion, 2015, no 1, p. 63-82.
La communication corporate-2e éd. - LIBAERT, Thierry et JOHANNES, KarineLIBAERT, Thierry et JOHANNES, Karine. La communication corporate-2nd ed. Dunod, 2016.
Communiquer la marque employeur sur les médias sociaux - LESSARD, Steven.LESSARD, Steven. Communiquer la marque employeur sur les médias sociaux. Gestion, 2015, vol. 40, no 1, p. 100-103.