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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE26
Training officer(s)
V.DURET
Présentation
Goal
• Acquiring knowledge and tools on these topics,
• Identifying and build an editorial territory, an editorial charter
• Acquiring an editorial culture: each brand has its own editorial territory
• Approaching to design-writing techniques
• The profession of a copywriter
• The job of an Editorial Manager
• Editorial communication agencies
• Identifying and build an editorial territory, an editorial charter
• Acquiring an editorial culture: each brand has its own editorial territory
• Approaching to design-writing techniques
• The profession of a copywriter
• The job of an Editorial Manager
• Editorial communication agencies
Presentation
- From the brand platform to the editorial territory of the brand
- Tool: Building an editorial matrix
- The job of a copywriter
- Writing techniques: in the cacophony of messages addressed to a target, how to emerge?
- The job of an Editorial Manager, guarantor of the expression of the brand, of all their speeches
- Tool: Building an editorial matrix
- The job of a copywriter
- Writing techniques: in the cacophony of messages addressed to a target, how to emerge?
- The job of an Editorial Manager, guarantor of the expression of the brand, of all their speeches
Modalités
Evaluation