CUSTOMER PSYCHOLOGY AND CONSUMER BEHAVIOUR

2.A Assess the values of the organization in which they work;
- 3.B Propose creative solutions within an organization;
- 5.B Construct expert knowledge from cutting-edge information;
- 7.D Be a reference point for expertise-related questions and ambiguities;
- Take the customer perspective and consider customer needs in all their complexity to incorporate them in the design and communication of company offers; drive change in organisations towards a customer orientation that incorporates critical consumer insights.
- Explain and apply key concepts and essential tools to the study of consumer behaviour in a fashion management context;
- Integrate the various factors that influence consumer behavior in marketing decisions;
- Critically evaluate marketing programs in terms of their adequacy in considering consumer behavior and propose strategies adapted to the targeted public;
- Have greater awareness about ESRS topics such as responsibly dealing with consumers as stakeholders, and responsibly applying influence as part of marketing actions.