CRM : CUSTOMER RELATIONSHIP MANAGEMENT

Time is allocated for feedback and reflection for formative continuous assessment, i.e. the sessions constitute learning experiences in their own right, and assessed throughout the elective based upon student commitment and performance in the exercises. The students themselves will have the opportunity to appraise each group based on their feedback presentation, encouraging continued commitment. Students will also be asked to keep a learning log of 'lessons learned' each day incorporating insights from the exercises and lectures. In order to further support meaningful learning, students will be required to complete a written assignment which comprises of analysing a CRM Case Study which brings together key learning from the module. The Case should be an appropriate context to display new learning and thinking and should make an explicit link between their learning and the content of the elective. Students will also be asked to present the ouputs from a Group Case Study they will have covered in class.