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Establishment
Language of instruction
English
Teaching content
MARKETING
This course occurs in the following program(s)
MSc in Big Data Analytics for Business
- Crédits ECTS: 1.00
Training officer(s)
M.Phan
Stakeholder(s)
Arno DE CAIGNY, Kristof COUSSEMENT, Minh Phan
Présentation
Prerequisite
- Business Analytics Tools - Commercial
- Business Analytics Tools - Open Source
- Business Reporting Tools
- Financial Programming
- Descriptive and Predictive Analytics
- Big Data Tools - Part 1
- Big Data Tools - Part 2
- Communication Skills
- Business Ethics and Managerial Behavior
- Business Analytics Tools - Open Source
- Business Reporting Tools
- Financial Programming
- Descriptive and Predictive Analytics
- Big Data Tools - Part 1
- Big Data Tools - Part 2
- Communication Skills
- Business Ethics and Managerial Behavior
Goal
At the end of the course, the student should be able to:
- solve real-life business problems in team
- interact and community in a professional and responsible way with company partners
- apply theoretical concepts into practice
- present their solutions to a technical, methodological and/or business audience
These competencies and/or skills contribute to the following learning objectives
- 1.A Demonstrate an international mindset
- 1.B Successfully collaborate within a intercultural team
- 1.C Communicate effectively in English
- 2.A Assess the values of the organization in which they work
- 2.B Solve professional dilemmas using concepts of CSR and ethics
- 2.C Generate sustainable solutions for organizations
- 3.A Breakdown complex organizational problems using the appropriate methodology
- 3.B Propose creative solutions within an organization
- 4.A. Appraise the performance of a team
- 4.B Compose constructive personal feedback and guidance
- 4.C. Convey powerful messages using contemporary presentation techniques
- 5.B Construct expert knowledge from cutting-edge information
- 7.A Demonstrate an expertise on key concepts, techniques and trends in their professional field
- 7.B Formulate strategically-appropriate solutions to complex and unfamiliar challenges in their professional field
- 7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
- solve real-life business problems in team
- interact and community in a professional and responsible way with company partners
- apply theoretical concepts into practice
- present their solutions to a technical, methodological and/or business audience
These competencies and/or skills contribute to the following learning objectives
- 1.A Demonstrate an international mindset
- 1.B Successfully collaborate within a intercultural team
- 1.C Communicate effectively in English
- 2.A Assess the values of the organization in which they work
- 2.B Solve professional dilemmas using concepts of CSR and ethics
- 2.C Generate sustainable solutions for organizations
- 3.A Breakdown complex organizational problems using the appropriate methodology
- 3.B Propose creative solutions within an organization
- 4.A. Appraise the performance of a team
- 4.B Compose constructive personal feedback and guidance
- 4.C. Convey powerful messages using contemporary presentation techniques
- 5.B Construct expert knowledge from cutting-edge information
- 7.A Demonstrate an expertise on key concepts, techniques and trends in their professional field
- 7.B Formulate strategically-appropriate solutions to complex and unfamiliar challenges in their professional field
- 7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
Presentation
This course brings in touch the participants with the business world through a connected vision tour. The idea is that participants observe and are exposed to leading edge business, technology and methodology practices in the fields of marketing, finance and operations. The course is built around the concept of a Hackathon where participants have to solve a real-life problem using real company data.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 32,00 | ||
| Travail personnel | |||
| Group Project | 34,00 | ||
| Charge de travail personnel indicative | 34,00 | ||
| Overall student workload | 100,00 | ||
Evaluation
The participants are evaluated using multiple group presentations and participation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Projet Collectif | 0,00 | 1 | 40,00 |
| Contrôle continu | |||
| Contrôle continu | 0,00 | 0 | 60,00 |
| TOTAL | 100,00 | ||