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Establishment
Language of instruction
English
Teaching content
MARKETING
This course occurs in the following program(s)
IESEG Degree - Programme Grande École
- Crédits ECTS: 3.00
Training officer(s)
H.SHEN
Stakeholder(s)
H.SHEN
Présentation
Prerequisite
Marketing cores, Basic statistics, Methodology of market research.
Goal
At the end of the course, the student should be able to:
1. Have a basic understanding of scientific survey study
2. Be able to independently conduct simple survey for market research
3. Understand dos and don’ts of running a survey
4. Better improve leadership, teamwork, problem-solving, and communication skills.
5. Produce professional quality documents and oral presentations using adapted tools.
1. Have a basic understanding of scientific survey study
2. Be able to independently conduct simple survey for market research
3. Understand dos and don’ts of running a survey
4. Better improve leadership, teamwork, problem-solving, and communication skills.
5. Produce professional quality documents and oral presentations using adapted tools.
Presentation
1. Introduction
2. Marketing in The Digital Age
3. Design a Survey
4. Data Analysis
2. Marketing in The Digital Age
3. Design a Survey
4. Data Analysis
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 12,00 | ||
| Coaching | 4,00 | ||
| Travail personnel | |||
| Group Project | 6,00 | ||
| Autoformation | |||
| E-Learning | 2,00 | ||
| Overall student workload | 24,00 | ||
Evaluation
A. Group Project 80%
B. Class Participation 20 %
B. Class Participation 20 %
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 0,00 | 0 | 20,00 |
| Autres | |||
| Projet Collectif | 6,00 | 1 | 80,00 |
| TOTAL | 100,00 | ||