News
Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
The professional world
Training officer(s)
E.COMONT
Stakeholder(s)
E.COMONT, Christian MILLE, Denis DAUCHY (EDHEC), Jean-Yves Eliot, Xavier LEPRINCE
Présentation
Goal
Knowing the rules and the principles of business management.
Learning how to position the companies within their business environment.
Having a better apprehension and understanding of the business world and of the elements of the liberal economy.
Learning how to position the companies within their business environment.
Having a better apprehension and understanding of the business world and of the elements of the liberal economy.
Presentation
Definition of strategy and the idea business as a job.
Strategic choices: diversification.
Competitive environment and position.
Portfolio of markets and products.
Strategic choices: differentiation strategy and niche strategy.
Strategic choices: unification strategy.
Business plan and company business plan validation.
Costs structure.
Case study.
Strategic choices: diversification.
Competitive environment and position.
Portfolio of markets and products.
Strategic choices: differentiation strategy and niche strategy.
Strategic choices: unification strategy.
Business plan and company business plan validation.
Costs structure.
Case study.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| Lecture | 35,00 | ||
| Independent study | |||
| Estimated personal study time | 37,00 | ||
| Overall student workload | 72,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| Oral group report | 1,00 | 1 | 80,00 |
| Test | 1,00 | 1 | 20,00 |
| TOTAL | 100,00 | ||