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Teaching content
STRATEGY MANAGEMENT
Training officer(s)
L.PLE
Stakeholder(s)
R.KAMBAYASHI
Présentation
Prerequisite
Since this is a 1st year course that introduces a large part of what the students will be taught during their five years at IESEG, no particular prerequisite is needed.
Goal
This course is an introduction to business and management. Hence, one of its main objectives is to make the students want to learn more about their future professional life, to give them the taste of discovering more and more about their economic environment, about companies' strategies and organizations. Hence, it aims at developing the students' curiosity, while giving them some keys to decipher what they will discover, and teaching them how precious, yet manipulated and manipulative, information can be. The development of the students' autonomy is also aimed at.
At the end of the course, the student should be able to :
- Understand in broad outline what a company is, what it is composed of, how it works, and how it fits within a broader environmentn, and be aware of the interrelations between a firm's different activities.
- Evaluate the quality of an information, know where and how to search for information, and how to triangulate the different sources
- Have greater awareness about ESRS topics such as: ethics and corporate social responsibility at large, alignement between individual and organizational ethics, etichcal involvement of globalization
At the end of the course, the student should be able to :
- Understand in broad outline what a company is, what it is composed of, how it works, and how it fits within a broader environmentn, and be aware of the interrelations between a firm's different activities.
- Evaluate the quality of an information, know where and how to search for information, and how to triangulate the different sources
- Have greater awareness about ESRS topics such as: ethics and corporate social responsibility at large, alignement between individual and organizational ethics, etichcal involvement of globalization
Presentation
Since it aims at enabling the students to build their general knowledge about business and management, this course considers business in general. Hence, many topics are dealt with, such as :
- Foundations of business
- Ethics and social responsibility
- Employees management
- Goods and services production and delivery
- Globalization
- Financial resources management…
- Foundations of business
- Ethics and social responsibility
- Employees management
- Goods and services production and delivery
- Globalization
- Financial resources management…
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| lecture | 1,20 | ||
| Interactive class | 14,00 | ||
| Coaching | 1,20 | ||
| Independent work | |||
| E-Learning | 5,00 | ||
| Reference manual 's readings | 80,00 | De 80 à 100h de travail personnel sont requises. L'absence de cours magistral libère beaucoup de temps qui doit être alloué à l'apprentissage de la théorie ar les étudiants, avec un support en ligne de la part de leur enseignant. | |
| Independent study | |||
| Group Project | 20,00 | Les étudiants doivent identifier et analyser une entreprise dans le cadre d'un travail de groupe. | |
| Estimated personal workload | 0,00 | incluse dans la lecture du manuel de référence et le e-learning | |
| Overall student workload | 121,00 | ||
Evaluation
- MCQ: 40 %
- Company Project: 40 %
- Groupwork participation during tutorials : 20%
- Company Project: 40 %
- Groupwork participation during tutorials : 20%
Ressources
Bibliography
Exploring Business - Collins K. (2012), FlatworldKnowledge editions -
Lecture fréquente de magazines économiques, journaux, etc. (les Echos, la Tribune) and magazines (Capital, Challenges, l'Expansion, Management, The Economist, Business Weeks, etc.) -
Il est aussi fortement recommandé d'écouter régulièrement des podcasts dédiés au Business et au Management -
Lecture fréquente de magazines économiques, journaux, etc. (les Echos, la Tribune) and magazines (Capital, Challenges, l'Expansion, Management, The Economist, Business Weeks, etc.) -
Il est aussi fortement recommandé d'écouter régulièrement des podcasts dédiés au Business et au Management -
(par exemple, en provenance de la Harvard Business Review, de Mc Kinsey, The Economist, etc.) qui peuvent être téléchargés grâce à des apps de podcasts (par exemple, Podcast Addict, Itunes, etc.)
Internet resources