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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE27
Training officer(s)
B.ROZPARA, A.AUDUREAU
Présentation
Prerequisite
The students should be of upper-intermediate English level and be relatively proficient in the speaking Business English.
Marketing and business English will be necessary.
Marketing and business English will be necessary.
Goal
The main objective:
The acquisition and development of the skills necessary to develop a brand internationally in English.
Familiarizing students with the current export techniques, the language of export in English.
The acquisition and development of the skills necessary to develop a brand internationally in English.
Familiarizing students with the current export techniques, the language of export in English.
Presentation
Main themes:
The internal analysis with the different marketing tools, the scoring, external analyses (Pest, ...), Strategies abroad, incoterms, risks, different contrats of distribution, international laws.
The internal analysis with the different marketing tools, the scoring, external analyses (Pest, ...), Strategies abroad, incoterms, risks, different contrats of distribution, international laws.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| 18,00 | |||
| Independent study | |||
| Travail personnel indicatif | 15,00 | ||
| Overall student workload | 33,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| Soutenance par groupe | 0,20 | 2 | 40,00 |
| Final Exam | |||
| 2,00 | 1 | 60,00 | |
| TOTAL | 100,00 | ||
Ressources
Bibliography
International marketing - Rai Technology university
International marketing - Rai Technology university
The Practise of Marketing Management, 2e - William A. CohenWilliam A. Cohen, The Practise of Marketing Management, 2e, Macmillan Publishing Company, New York 1991
Customising Global Marketing - John Quelch HBR“Customising Global Marketing” - John Quelch HBR, May - June 1986 pp 59 - 68
Who Is Them - Robert B. Reich“Who Is Them”, Robert B. Reich, HBR, Mar. - Apr. 1991 pp 77 - 88
The Globalisation Of Markets - Theodore Levitt“The Globalisation Of Markets”, Theodore Levitt, HBR, May - June 1983 pp 92 -102