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Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
This course occurs in the following program(s)
IESEG Degree - Programme Grande École
- Crédits ECTS:
Training officer(s)
A.BELDI
Stakeholder(s)
Elodie GARLOT FALGUIERES, You-Cheong LEE, Marie REDON, Marion LIGONIE, Scheila ALIBAY, Sun Young KIM
Martin-Louis ROUGIER, Juanita ILLINGWORTH, Adel BELDI, Kristine TAMAYO, Johannes CLAYES, Adrian BARRAGAN DIAZ
, Johan MAES, Hassan El ASRAOUI, Albane TARNAUD, Kerim KARMANI, Pascal ETZOL, Fawaz BADDAR
Martin-Louis ROUGIER, Juanita ILLINGWORTH, Adel BELDI, Kristine TAMAYO, Johannes CLAYES, Adrian BARRAGAN DIAZ
, Johan MAES, Hassan El ASRAOUI, Albane TARNAUD, Kerim KARMANI, Pascal ETZOL, Fawaz BADDAR
Présentation
Prerequisite
Financial accounting
Fundamentals of marketing
Fundamentals of marketing
Goal
- Develop a holistic view of business operations including, marketing, sales, human resources, capacity management, investments, and service quality.
- Develop the understanding and command of business fundamentals and market-driven decision-making practices in a services environment.
- Enhance fact-based analytical decision-making and educate the financial implications of business decisions by linking the decisions to cash flows and bottom line performance.
- Give students practical experiences in team-work, problem solving and excite competitive spirits in a dynamically evolving marketplace.
- Develop the understanding and command of business fundamentals and market-driven decision-making practices in a services environment.
- Enhance fact-based analytical decision-making and educate the financial implications of business decisions by linking the decisions to cash flows and bottom line performance.
- Give students practical experiences in team-work, problem solving and excite competitive spirits in a dynamically evolving marketplace.
Presentation
Cesim Simfirm simulation is designed to give students practical experience in managing various aspects of a company producing medecines.
The teams’ goal is to manage the operating, market, and financial performance of the company in a competitive market with two production areas and three markets areas.
The teams’ goal is to manage the operating, market, and financial performance of the company in a competitive market with two production areas and three markets areas.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| E-Learning | 12,00 | ||
| Travail personnel | |||
| Group Project | 6,00 | ||
| Charge de travail personnel indicative | 6,00 | ||
| Overall student workload | 40,00 | ||
Evaluation
The assessment will comprise in class participation, MCQ, a group presentation and the financial performance of the team at the end of the game.
Feedback will be given at the end of each round,the intermediate report and the final presentation.
Feedback will be given at the end of each round,the intermediate report and the final presentation.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Présentation orale | 0,20 | 1 | 20,00 |
| QCM | 0,00 | 0 | 10,00 |
| Exercices | 1,00 | 0 | 10,00 |
| Participation | 0,00 | 0 | 10,00 |
| Autres | |||
| Projet Collectif | 0,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Internet resources