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Language of instruction
English
Teaching content
FASHION
This course occurs in the following program(s)
MSc in Fashion Management
- Crédits ECTS: 2.00
Training officer(s)
F.PEROU
Stakeholder(s)
F.PEROU
Présentation
Prerequisite
- Understanding strategic growth,
- Open mind on other industries,
- Creativity,
- Sensitivity to luxury products,
- Operational marketing
- Financial and management skills
- Open mind on other industries,
- Creativity,
- Sensitivity to luxury products,
- Operational marketing
- Financial and management skills
Goal
Demonstrate an international mindset
Successfully collaborate within an intercultural team
Successfully collaborate within an intercultural team
Presentation
Understand brand extension: from fashion to cosmetic industry.
After a successful collaboration with By Redo, Offwhite is considering to develop its own fragrance line
You will have to:
- Immerse in the cosmetic and more precisely fragrance industry
- Develop the line of product or the product ( according to your strategy)
Including: defining the olfactive family, chose the design of the bottle and secondaty packaging, find the essence supplier and manufacturer, construc your product offer ( line or mono product, content, concentration, unisex…)
- Prepare the distribution strategy worlwide on a 3 years plan
Understand brand extension: from fashion to cosmetic industry
After a successful collaboration with By Redo, Offwhite is considering to develop its own fragrance line
You will have to:
- Immerse in the cosmetic and more precisely fragrance industry
- Develop the line of product or the product ( according to your strategy)
Including: defining the olfactive family, chose the design of the bottle and secondaty packaging, find the essence supplier and manufacturer, construc your product offer ( line or mono product, content, concentration, unisex…)
- Prepare the distribution strategy worlwide on a 3 years plan
- Define you price versus the competitors and your own product quality
- Establish a communication plan including celeb, influencers and social media support
- Create the launching event ( in detail and supported by a budget defined after primary research)
- Display a coherent forecast and an income statement over 3 years
Think a bout future growth
After a successful collaboration with By Redo, Offwhite is considering to develop its own fragrance line
You will have to:
- Immerse in the cosmetic and more precisely fragrance industry
- Develop the line of product or the product ( according to your strategy)
Including: defining the olfactive family, chose the design of the bottle and secondaty packaging, find the essence supplier and manufacturer, construc your product offer ( line or mono product, content, concentration, unisex…)
- Prepare the distribution strategy worlwide on a 3 years plan
Understand brand extension: from fashion to cosmetic industry
After a successful collaboration with By Redo, Offwhite is considering to develop its own fragrance line
You will have to:
- Immerse in the cosmetic and more precisely fragrance industry
- Develop the line of product or the product ( according to your strategy)
Including: defining the olfactive family, chose the design of the bottle and secondaty packaging, find the essence supplier and manufacturer, construc your product offer ( line or mono product, content, concentration, unisex…)
- Prepare the distribution strategy worlwide on a 3 years plan
- Define you price versus the competitors and your own product quality
- Establish a communication plan including celeb, influencers and social media support
- Create the launching event ( in detail and supported by a budget defined after primary research)
- Display a coherent forecast and an income statement over 3 years
Think a bout future growth
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 5,00 | ||
| Recherche | 5,00 | ||
| Travail personnel | |||
| Group Project | 12,00 | ||
| Charge de travail personnel indicative | 12,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
You will be in charge to develop and commercialize a lien of fragrance of a fashion brnad wishing to opertate brand extension.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 16,00 | 1 | 10,00 |
| Présentation orale | 0,30 | 1 | 20,00 |
| Autres | |||
| Projet Collectif | 1,00 | 1 | 70,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Perfumes Essence and Alchemy: A Natural History of Perfume Mandy Aftel - Luca Turin
The secret of Chanel No. 5 - Tilar Mazzeo
The secret of Chanel No. 5 - Tilar Mazzeo
Internet resources