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Our Degree Programs
Language of instruction
French, English
This course occurs in the following program(s)
Training officer(s)
Jean-Marcel Bloch
Présentation
Presentation
I) Marketing & Information
- Market research
- Internal & external diagnosis
- Surveys
- Aims of market surveys
- Sampling
- Variation over time
- Geographical variation
II) Strategic Marketing
- The company and its environment : political, legal, economic, technological and sociocultural
- Domains of strategic activity: 1 technology, 1 sector, 1 need
- Strategic Choices: targets, sectors, growth, special offers, competition et internationalisation
- Beating your competitors
- Human capital
- Strategic developments: geomarketing, net-marketing et sensory marketing
III) Operational Marketing
- Commercial policy
- Market research
- Internal & external diagnosis
- Surveys
- Aims of market surveys
- Sampling
- Variation over time
- Geographical variation
II) Strategic Marketing
- The company and its environment : political, legal, economic, technological and sociocultural
- Domains of strategic activity: 1 technology, 1 sector, 1 need
- Strategic Choices: targets, sectors, growth, special offers, competition et internationalisation
- Beating your competitors
- Human capital
- Strategic developments: geomarketing, net-marketing et sensory marketing
III) Operational Marketing
- Commercial policy
Modalités
Forms of instruction
Lectures: 1½ hour per week
Tutorials: 1 hour per week
Tutorials: 1 hour per week
Evaluation